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One-time project

Is it time for a spell check? 

Already have a website? Whether you're ready to start marketing or just want a professional set of eyes on what you've built — let's make sure it's tracked, optimized for search, and actually converting.

SINGLE PAYMENT
$500

It's time to CHECK in...

How long has your site been live? And when was the last time you updated it?

Your site has been live for a while. Maybe you've added services but never updated the pages. Maybe you built it yourself and haven't touched the back end since. Or maybe you're ready to invest in marketing and want to make sure your site can actually back it up.

Sending traffic to an unready website is like pouring water into a leaky bucket. Every missing landing page, every broken tracking link, every outdated service page — another hole.​​​​​​

Sound familiar?

 DEDICATED LANDING PAGES 

 

Ads with nowhere to land

You want to run ads but there's no dedicated page for the service you want to promote — just a homepage and a prayer.

When ad traffic lands on a generic page, it bounces. You pay for the click either way.

 SEO ALIGNMENT 

 

Your SEO was set up once and never touched again

Meta titles, headings, keywords — done at launch, forgotten since. Search has moved on. Your site hasn't.

Google ranks pages that are relevant and current. An outdated site gets quietly deprioritized in favour of competitors who are keeping up.

 TRACKING PIXELS & TAGS  

 

No tracking in place

You have no idea where your visitors come from, what they click on, or whether anyone actually converts.

Without tracking, you're making every marketing decision blind — spending money with no way to know what's working.

 YOUR COPY MATTERS 

 

Your copy describes what you do — but doesn't make anyone act

Visitors land on your site, read a bit, and leave. Nothing is pulling them toward the next step.

If your page doesn't answer "why you, why now, what do I do next" — people don't book. They just move on.

What's Included?

Everything you need to fix the holes and bring your site up-to-date.

Consider this the patch kit. I get access to your site, optimize, and build out what's missing — so it's ready for the leads to pour in.

Audit & analysis

  • Full review of site structure, page flow, and how visitors move through your site

  • Keyword research refresh — what your ideal clients are actually searching for right now

  • SEO check — meta titles, meta descriptions, H1s, image alt text, internal links, mobile usability, and page speed

  • Honest assessment of what's working and what's actively costing you leads

Alignment & fixes

  • Rewritten headlines and page copy so your services are clear and compelling

  • Booking flow and CTA fixes so visitors know exactly what to do next

  • Google Analytics, Google Tag Manager, and/or Meta Pixel installed and tested

Landing page build

  • A dedicated page built for each service or campaign you want to promote

  • Written, designed, and optimized — ready to receive ad traffic on day one

  • Mobile-optimized and conversion-focused

SEO summary report

  • A plain-English breakdown of every change made and why

  • Prioritized list of next steps you can tackle yourself to keep momentum going

Amanda Goodfellow, owner of Digital Unicorn Marketing, pointing to on screen text
Amanda Goodfellow, founder of digital unicorn, typing on her laptop at a white and gold desk

Simple start. Real results.

01

Book a Strategy Spark Session

We start with a 60-minute strategy session to scope the project and confirm pricing. Your $199 session fee is credited toward Spell Check if you move forward within 30 days.

02

I get access and get to work

You grant me login access to your existing site. I dig in — auditing, rewriting, fixing, and building out what's missing.

03

You get your site back — ready to grow

Fixes are made, tracking is live, landing pages are built, and you receive a written  summary so you know exactly what was done and what to focus on next.

Want to keep it in good shape going forward? 

Spell Check gets your site ready. Website Watchdog keeps it that way — with ongoing updates, quarterly analytics reports, and basic SEO maintenance handled for you every month.

  Check out Website Watchdog➡️ 

Spell Check is the right fit for you if...

You want to run ads

Before launching any campaign, your site needs to be ready to receive that traffic and actually convert it.

You're starting ongoing work with me

If your site wasn't built by me, Spell Check makes sure everything is properly aligned before we start.

Your SEO has drifted

You've added pages, changed services, or noticed traffic slipping — and need a proper reset, not a bandaid.

You built your website yourself and want a second set of eyes

DIY sites often miss the back-end stuff that tells Google how your site maps together. Let's check it properly.

Spell Check is recommended as a prerequisite for Ad Alchemy clients who have an existing site not built by me — so ad campaigns align with a purpose-built landing page and keywords are optimized across both.

 READY TO START? 

SPELL CHECK
$500

One-time project fee

Full website audit and analysis

Keyword research refresh

On-page SEO fixes — meta tags, headings, alt text, internal linking

Rewritten headlines and copy

Tracking installation — GA4, GTM, Meta Pixel

Campaign-ready landing page(s)

Written SEO summary report

First step is booking a Strategy Spark Session

Book Strategy Spark Session

Your $199 Strategy Spark Session fee is credited toward Spell Check when you book within 30 days.

Get Started

Spell Check FAQ

What platforms do you work with?

I can work with most common website platforms including WordPress, Wix, Squarespace, Kartra, and Webflow. If you're unsure, bring it up in your Strategy Spark Session and we'll figure it out together.

Do I need to rebuild my whole site?

No — Spell Check is specifically designed for businesses that already have a site and don't need a full rebuild. We work with what you have and fix what's getting in the way.

My site is a couple of years old. Is it too far gone for Spell Check?

Not at all — that's actually the most common reason to book one. Sites drift over time as you add pages, update services, and make changes yourself. Spell Check is designed to reset and realign, not just polish.

How long does it take?

Timeline varies based on scope, which is confirmed during your Strategy Spark Session. Most projects are completed within 1–2 weeks of kickoff.

What if I also want ads or social media management after this?

Spell Check is designed to be the foundation. Once your site is ready, it's much easier — and more effective — to layer on Ad Alchemy for ads or Social Spell for content management.

How do I keep my site in good shape after this?

That's what Website Watchdog is for. It handles ongoing updates, basic SEO maintenance, and quarterly analytics reporting on a monthly subscription — so your site stays current without needing another full reset down the road.

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