AD ALCHEMY - Strategic Digital Advertising
Ads that actually convert.
The first 60 days of any ad campaign are the hardest — and the most important. Ad Alchemy covers everything in that window: account setup, campaign builds, ad copy, tracking, and active optimization until your campaigns stabilize. After that, the heavy lifting is done and you have options: ongoing management through Campaign Sorcery at a reduced rate, running it yourself with the knowledge we've built together, or pausing entirely. No contracts. No pressure.
STARTS AT
$600
60-DAY Launch Phase - Ad Spend not included
Service providers — coaches, consultants, trades
Clinics & wellness — therapists, studios, practitioners, trainers
Restaurants & hospitality — cafés, caterers, event spaces
WHO AD ALCHEMY IS FOR
If any of these are relatable, you're in the right place.
Ad Alchemy is built for small business owners who are good at what they do — and done with guessing when it comes to getting more clients.
NEVER TRIED ADS
You want to try ads but you're terrified of wasting money
You've been meaning to do it for months. But between not knowing where to start, worrying it won't work, and not being able to afford to just throw money at something and hope — you keep putting it off.
The risk isn't running ads. It's another year of relying entirely on word of mouth and hoping it holds.
TRIED IT, WASN'T SURE
You've run some ads before but never really knew if they worked
You spent some money, got some clicks, maybe a few enquiries. But you couldn't tell what the ads actually did versus what came in anyway. So you stopped — not because it failed, but because you couldn't tell.
The problem wasn't your ads. It was that nobody set up proper tracking, so you were flying blind.
BOOSTED SOME POSTS
You paid for likes and got zero bookings
You boosted a post, watched the likes roll in, and waited for the phone to ring. It didn't. So you wrote off Facebook ads entirely — but boosting posts isn't advertising. It's paying for attention with no place to send it.
Boosting is not the same as a campaign. You haven't actually tried ads yet.
BURNED BY AN AGENCY
You paid an agency and had no idea what they were actually doing
Monthly retainer, vague reports, lots of jargon. You asked questions and got answers that made you feel like the problem. You're not anti-ads. You're anti-being-kept-in-the-dark.
Ad Alchemy is the opposite of that. You'll know exactly what's running, why, and what it's doing.
WATCHING THE COMPETITION
Your competitor's ads are everywhere — and you're wondering how they can afford it
You keep seeing the same local business pop up on Google, on Instagram, before YouTube videos. They're not better than you.
They just started sooner. Every month you wait is another month they're the name people recognize when they go looking.
You don't need to become a marketer to run good ads. You need a system that's set up properly, tracking that tells you what's actually working, and someone who explains it in plain language. That's what Ad Alchemy is built to do.
PRICING PLANS FROM
$600
60-DAY Launch Phase - Ad Spend not included
THE REAL PROBLEM
Most small business ad campaigns fail for the same reasons.
01
No strategy before spending
They pick a platform, set a budget, and hit go — without figuring out who they're talking to, what they're saying, or whether the platform even makes sense for their business.
02
Nothing is being tracked
Clicks look good in a report. But if nobody set up conversion tracking, there's no way to know if a single click turned into a call, a booking, or a paying customer.
03
Set and forgotten
Campaigns need to be tested and refined as real data comes in. Most aren't. They run on the original settings until the budget runs out — then everyone wonders why it didn't work.
Before anything is built, we figure out where your customers are most likely to convert, what your offer needs to say, and which platform actually makes sense for your business. Every decision has a reason behind it.
PLATFORM SELECTION
OFFER & AUDIENCE ALIGNMENT
CAMPAIGN GOALS
Campaigns are organized so it's immediately clear what's working, what isn't, and where to focus next — not buried in confusing layers of settings and ad groups.
CAMPAIGN STRUCTURE
AD GROUP SET UP
TARGETING & SEGMENTATION
AD COPY
Conversion tracking is installed and tested so your ads connect to real business outcomes — calls, form fills, bookings — not just clicks that disappear into the void.
CONVERSION TRACKING PIXELS & TAGS INSTALLED & TESTED
CALLS, FORMS, BOOKINGS
ANALYTICS CONNECTED
Campaigns are actively refined using real performance data throughout the 60-day launch phase. Budgets, targeting, bids, and creative are all adjusted as results come in — not set-and-forgotten.
BUDGET & BID ADJUSTMENTS
CREATIVE VARIATION TESTS ONGOING REFINEMENT
At the end of your launch phase you get a full breakdown — in plain language. What ran, what it cost, what it did, and exactly what to do next. No mystery numbers.
PERFORMANCE BREAKDOWN
PLAIN-LANGUAGE RESULTS CLEAR NEXT STEPS
OPTION TO LEARN
01
STRATEGY
02
STRUCTURE
03
TRACKING
04
TESTING
05
TRANSPARENCY
INVESTMENT
Straightforward Pricing
The 60-day launch phase covers ad account setup, tracking, and active optimization. Your management fee is based on your total ad spend — more spend means more campaigns, more variations, more optimization cycles. Ad campaigns require the most work during this setup phase. After 60 days, your campaigns are stable, your data is clean, and you actually understand what's working.
Ad Spend: $600-$1,500/month
$600
One-time · 60-day launch
After 60 days: Ongoing Management = $299/month
RECOMMENDED
STARTING POINT
Ad Spend:
$1,500 - $3,000/month
$900
One-time · 60-day launch
After 60 days: Ongoing Management = $399/month
Ad Spend:
$3,500 - $4,500/month
$1200
One-time · 60-day launch
After 60 days: Ongoing Management = $499/month
Most service businesses get the best results running Google Search and Meta simultaneously.
Dual Platform example:
Google Search
Captures people actively searching for what you do — high intent, ready to book.
Meta Retargeting or Disruption
Recaptures searchers who didn't convert, or interrupts cold audiences before they go looking elsewhere.
Expecting your digital advertising monthly ad spend to be higher? No problem, we can sort out pricing during your Strategy Spark Session.
AD SPEND
Ad spend is paid directly to the platform and isn't included in the Ad Alchemy fee. How much you spend comes down to two numbers: your customer acquisition cost and your customer lifetime value. If a new client is worth $2,000 to your business and ads are delivering them at $200 each — the question isn't whether to spend more. It's whether you have the capacity to take on more work. We'll work through your numbers in your Strategy Spark Session.
AFTER THE 60-DAY LAUNCH PHASE
Your campaigns are live.
Now you choose what's next.
By the end of your launch phase, you'll have real data, a working campaign, and a clear picture of what's performing. At that point, you've got three options — and none of them involve being locked in.
LEARN THE CRAFT
The Apprentice
$299
Paid once · no ongoing commitment
A 1:1 training session built around your live campaigns. I walk you through how to run them yourself — what to watch, what to adjust, and what to ignore. You built it with me. Now you learn to fly it solo.
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1:1 session using your actual live campaigns
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Platform walkthrough tailored to your setup
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How to optimize for success
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Come back to Campaign Sorcery anytime
KEEP GOING
Campaign Sorcery
starts at $299 / month
I keep managing and optimizing your campaigns so you don't have to think about it. Your ads keep improving, your results stay visible, and you stay focused on actually running your business.
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Ongoing optimization + bid adjustments
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Creative refreshes as needed
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Monthly performance report
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New campaigns created as needed
WIND DOWN
Stop the Ads
$0 / month
No fees, no commitment
Valid if the timing isn't right. Your campaigns, tracking, and setup all stay intact — so picking back up later is straightforward, not a full rebuild from scratch.
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Everything stays set up and accessible
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Resume anytime without starting over
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No fees, no ongoing commitment
You won't have to decide any of this until after your 60-day launch phase — when you have a full performance breakdown and real data to make the call. Not a gut feeling. Not a guess. You'll know what your ads did, and what makes sense to do next.
Your next client could come from an ad. Let's make sure it actually works.
Every Ad Alchemy project starts with a Strategy Spark Session — a focused 1:1 to figure out the right platform, the right budget, and whether ads are the right move for you right now.
$199 · credited toward your launch phase
No contracts or retainers
No obligation to move forward
An honest note: If I don't think ads are the right move for your business right now, I'll tell you — and we'll talk about what actually is. Your $199 session fee still applies toward any other Digital Unicorn service. You won't leave empty-handed.
Ad Alchemy FAQ:
What platforms do you advertise on?
Campaigns can be run on platforms like Google Ads, Microsoft Ads, Meta (Facebook & Instagram), Reddit, TikTok, LinkedIn, and others.
Platform selection is based on your goals, audience, and where your customers are most likely to convert — not just where ads are popular.
Do you help set up or connect my ad accounts?
Yes. Whether you already have accounts or need them created, everything is set up and connected properly — including permissions, tracking, and platform requirements.
Incorrect setup is one of the most common reasons ads underperform, so this is handled from the start.
Do I need to have an offer or product ready before we start?
Yes. You’ll need a clear service, offer, or product for your ads to promote — even a simple page is enough.
If your offer isn’t ready yet, the Brand Elixir or Magic Site packages are a better starting point.
Do I need a landing page for my ads?
Ideally, yes. A dedicated landing page improves conversions and creates a consistent experience for your campaigns. If you don’t have one yet, I can build one for you or recommend the Magic Site Package.
Will I need to create the videos or graphics for my ads?
We can collaborate on this. I do most of the content creation myself, but I'll need photos/footage to work with.
What kind of results can I expect?
Results depend on your industry, offer, and budget, but your campaigns will be set up with clear tracking, structured testing, and a defined optimization plan. You’ll have real data showing what’s working and what to improve.
Is ad spend included in the Ad Alchemy fee?
No. The Ad Alchemy fee covers strategy, setup, creative, tracking, and optimization.
Ad spend is paid separately to the advertising platform (Google, Meta, etc.).
Most clients start between $1,000–$1,500/month depending on their goals and market. I’ll recommend a realistic budget range during your Strategy Spark Session.
Can I run ads on multiple platforms?
Yes. Depending on your goals and audience, campaigns can run across multiple platforms.
Most businesses start with one platform and expand once performance is clear.
What if I want ongoing ad management after the setup phase?
You can continue with ongoing optimization through Campaign Sorcery and Unicorn Power.
This allows your campaigns to keep improving without losing momentum after the launch phase.