For most local business owners, ads aren't the real issue...
Clarity is.
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You’ve never run ads before and don’t know where to start — or what platform even makes sense
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You’re getting clicks, but they’re not turning into real leads or customers
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You’re seeing numbers like CPC or ROAS, but have no idea if they’re good or bad
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You’re getting reports… but they're full of agency jargon that makes no sense
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You don’t know what’s being adjusted behind the scenes — or if anything is being improved at all
So you’re stuck in the middle — spending money because you hope it’s working,
but without any real confidence in the results.
And that’s not because ads don’t work.
It’s because you’ve never been given a clear system to understand what’s happening — whether you’re managing it yourself or trusting someone else.
Ad Alchemy is built to give you clear visibility into how your ads are actually performing — from the first click to the final conversion.
01
STRATEGY
02
STRUCTURE
04
TRACKING
05
TESTING
06
TRANSPARENCY
Your campaigns are built around your goals, your offer, and where your customers are most likely to convert — so every decision has a clear reason behind it.
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Platform selection (Google, Meta, Reddit, Microsoft etc.)
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Offer and audience alignment
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Campaign direction defined before launch
Campaigns are structured in a way that makes it clear what’s working, what isn’t, and where to focus next.
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Campaign and ad group setup
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Targeting and segmentation
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Ad copy and messaging loaded into the platform
Conversion tracking is set up so your ads connect to real business results, not just clicks.
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Conversion tracking installed and tested
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Key actions (calls, forms, bookings) tracked
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Analytics and reporting connected
Campaigns are tested and refined using real performance data, with adjustments made as results come in.
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Budget, targeting, and bid adjustments
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Creative and copy variations tested
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Ongoing refinements during the learning phase
You’ll have clear visibility into your ad performance and how it connects to real results, with a straightforward understanding of what’s working and where to focus next.
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Performance breakdown at the end of the launch phase
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Clear explanation of results
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Recommendations for next steps
How Ad Alchemy Works
You’ll start with one to three advertising platforms, depending on your goals, audience, and where your customers are most likely to convert. Most businesses begin with one platform and expand from there.
Platform selection is determined during your Strategy Spark Session.
🔥Ad Alchemy — Launch Phase (60 Days)
This phase covers the heaviest lift: setup, strategy, testing, and early optimization.
Single Platform
$600 upfront | 60 days
Dual Platform
$900 upfront | 60 days
Triple Platform
$1200 upfront | 60 days
Shared strategy. Separate execution per platform.
⚠️ A Few Things to Know
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Ad spend is paid directly to the advertising platform and is not included in the Ad Alchemy package fee
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Results depend on budget, demand, offer, and landing page quality
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Ads amplify what already exists — they don’t replace a weak foundation. If I don't think you're ready to advertise, I'll tell you.
What Happens After the Launch Phase?
Once your campaigns are stable, they typically require less hands-on work and become easier to maintain.
At that point, you can:
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manage campaigns yourself
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or continue with ongoing support
Campaign Sorcery Subscription
Single Platform: $199/month
Dual Platform: $299/month
Triple Platform: $399/month
Platforms can be alternated month-to-month.
Includes:
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Ongoing optimization and budget adjustments
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Creative refreshes as needed
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Monthly performance reporting
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Strategic oversight
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New campaign creation as needed
Ready to Get Advertising?
All Ad Alchemy projects begin with a Strategy Spark Session.
This session ensures your ads are built with the right strategy, platform selection, and tracking setup before any campaigns are launched.
Strategy Spark Session: $199
If you decide to move forward with Ad Alchemy, the session fee is credited toward your launch phase investment.
Ad Alchemy FAQ:
What platforms do you advertise on?
Campaigns can be run on platforms like Google Ads, Microsoft Ads, Meta (Facebook & Instagram), Reddit, TikTok, LinkedIn, and others.
Platform selection is based on your goals, audience, and where your customers are most likely to convert — not just where ads are popular.
Do you help set up or connect my ad accounts?
Yes. Whether you already have accounts or need them created, everything is set up and connected properly — including permissions, tracking, and platform requirements.
Incorrect setup is one of the most common reasons ads underperform, so this is handled from the start.
Do I need to have an offer or product ready before we start?
Yes. You’ll need a clear service, offer, or product for your ads to promote — even a simple page is enough.
If your offer isn’t ready yet, the Brand Elixir or Magic Site packages are a better starting point.
Do I need a landing page for my ads?
Ideally, yes. A dedicated landing page improves conversions and creates a consistent experience for your campaigns. If you don’t have one yet, I can build one for you or recommend the Magic Site Package.
Will I need to create the videos or graphics for my ads?
We can collaborate on this. I do most of the content creation myself, but I'll need photos/footage to work with.
What kind of results can I expect?
Results depend on your industry, offer, and budget, but your campaigns will be set up with clear tracking, structured testing, and a defined optimization plan. You’ll have real data showing what’s working and what to improve.
Is ad spend included in the Ad Alchemy fee?
No. The Ad Alchemy fee covers strategy, setup, creative, tracking, and optimization.
Ad spend is paid separately to the advertising platform (Google, Meta, etc.).
Most clients start between $600–$1,000/month depending on their goals and market. I’ll recommend a realistic budget range during your Strategy Spark Session.
Can I run ads on multiple platforms?
Yes. Depending on your goals and audience, campaigns can run across multiple platforms.
Most businesses start with one platform and expand once performance is clear.
What if I want ongoing ad management after the setup phase?
You can continue with ongoing optimization through Campaign Sorcery and Unicorn Power.
This allows your campaigns to keep improving without losing momentum after the launch phase.