Ad Alchemy - Strategic Ad Setup That Converts
Investment: Starts at $600
Ad Alchemy is a focused, strategy-first ad launch package for small service-based businesses that want ads set up properly — without wasted spend, bloated retainers, or guesswork.
This is not “boost a post and hope.”
It’s a paced, data-informed launch designed to build a strong advertising foundation you can scale confidently.
Who Ad Alchemy Is For
Ad Alchemy is a great fit if you are:
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A service-based business ready to actively attract leads or customers
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New to advertising and want it set up correctly from day one
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Running ads already but lacking clarity, structure, or reliable tracking
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Preparing for a launch, promotion, or evergreen campaign
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Tired of agencies that rush launches or hide behind vague metrics
If you want clear strategy, clean setup, and honest performance insight, Ad Alchemy was built for you.
How Ad Alchemy Works
You start with one or two primary advertising platforms.
Most businesses only need one platform at this stage.
Common options include:
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Google Ads
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Meta Ads (Facebook & Instagram)
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Other platforms (TikTok, LinkedIn, etc.) by request
Platform selection is based on:
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your goals
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your audience
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your website and booking flow
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where your customers are most likely to convert
This is determined during your Strategy Spark Session.
🔥Ad Alchemy — Launch Phase (60 Days)
This phase covers the heaviest lift: setup, strategy, testing, and early optimization.
Single Platform
$600 upfront | 60 days
Dual Platform
$900 upfront | 60 days
(Shared strategy, separate campaign execution and testing per platform)
What’s Included in the Launch Phase
⚙️ Ad Account Setup & Connections
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New account setup or cleanup of existing accounts
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Proper access and permissions
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Conversion tracking and analytics connections
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Reporting configuration
(If you already have accounts, I’ll guide access and take it from there.)
🎯 Campaign Strategy & Creation
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Campaign structure built for your specific business and goals
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Ad copy aligned with your offer and audience
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Initial creative (image or video, depending on platform)
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Keyword research & competitor review (for Google Ads)
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Campaign launch and quality checks
🧪 Launch-Phase Management & Optimization
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Active monitoring during the learning phase
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Adjustments to targeting, creative, copy, and budget
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Testing variations where appropriate
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Performance check-ins throughout the 60-day period
This phase is intentionally paced so ads have time to work — not rushed for optics.
📊 Performance Review & Next-Step Guidance
At the end of the launch phase, you’ll have:
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a clear understanding of how your ads performed
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insight into which campaigns and platforms make sense moving forward
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a recommendation to continue, scale, adjust, or pause
If ads aren’t the right next step, that will be identified honestly.
What Makes Ad Alchemy Different
This isn’t a cookie-cutter setup or a “launch and leave.”
Ad Alchemy is:
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strategy-first
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platform-specific
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paced realistically
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focused on building a foundation — not forcing ads to compensate for deeper issues
During the launch phase, effort is focused where it matters most. That may include:
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prioritizing one platform over another
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aligning ads with landing pages or booking flow
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identifying gaps that should be fixed before scaling spend
Important Notes
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Ad spend is not included and is paid directly to the advertising platform
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Results depend on budget, demand, offer strength, and landing page quality
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Ads amplify what already exists — they don’t fix broken systems
🔁 Ongoing Support (Optional)
Once campaigns are past the launch phase, they typically become less time-intensive and easier to maintain.
At that point, you can:
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manage campaigns yourself
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or continue with hands-off support
Campaign Sorcery — Ongoing Ad Management
Single Platform: $199 / month
Dual Platform: $299 / month
*you can alternate platforms month to month if you have completed a dual platform Ad Alchemy package.
Includes:
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Ongoing optimization and budget adjustments
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Creative refreshes as needed
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Monthly performance reporting
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Strategic oversight
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New campaign creation as needed.
How to Get Started
Step 1 — Book a Strategy Spark Session ($199)
This session confirms whether advertising is the right next step and determines the best platform, budget and strategy. Your Strategy Spark Session fee is deducted from your Ad Alchemy Package fee if you choose to move forward within 30 days.
1 hr
199 Canadian dollars
Ad Alchemy FAQ:
Do you help set up or connect my ad accounts?
Yes. Whether you already have ad accounts or need them created from scratch, I’ll make sure everything is set up correctly. This includes verifying business information, configuring permissions, inviting me as a manager, connecting pixels, linking domains, and ensuring your accounts meet platform requirements.
Incorrect setup is one of the most common reasons ads underperform — so this is a key part of the package.
Do I need to have an offer or product ready before we start?
Yes. You’ll need a clear service, offer, or product for your ads to promote. Even a simple service page or product page is enough. If you’re still developing your offer, the Brand Elixir or Magic Site packages are better starting points.
Can I run ads on more than one platform?
Absolutely. Depending on your goals and audience, we can run ads on multiple platforms including (but not limited to) Meta, Google, YouTube, TikTok, Pinterest, Snapchat, Reddit, and LinkedIn. We’ll choose the platforms that give you the best chance of reaching the right customers.
Do I need a landing page for my ads?
Ideally, yes. A dedicated landing page improves conversions and gives your campaigns a consistent destination across all platforms. If you don’t have one yet, I can:
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Build it for you (quoted separately), or
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Recommend the Magic Site Package if you need a full website setup.
You can run ads without a website or landing page; however, having a professional website is a major trust signal to prospective clients.
Will I need to create the videos or graphics for my ads?
No. I create 1–2 pieces of ad creative for your campaigns (static images or video). If you already have photos or videos you’d like included, you’re welcome to send them.
What kind of results can I expect?
Results depend on your industry, offer, and budget, but your campaigns will be set up with:
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Clean tracking
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Proper testing
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Ideal targeting
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Conversion-aligned creative
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A clear optimization plan
You’ll also get real performance data that shows what’s working and what to improve.
What if I want ongoing ad management after the setup phase?
You can continue with ongoing optimization by applying this package toward your first month of Campaign Sorcery or Unicorn Power.
This gives you a smooth transition into monthly management without losing momentum.
Is ad spend included in the Ad Alchemy Package fee?
No. The Ad Alchemy fee covers strategy, creative development, campaign structure, tracking, testing, and ongoing optimization.
Your ad spend is paid separately and goes directly to the advertising platform (Google, Meta, etc.).
Most clients start with $500–$1,000 per month, depending on the platform, goals, and how competitive the market is. I’ll review your industry and competitors to recommend a realistic budget range — so you’re not underfunding campaigns or overspending blindly.