Is Unicorn Power for YOU?
You've built momentum. Now let's make it compound.
Your website, your ads, and your social media should all be running on the same keyword strategy — and your site should stay current as your business grows. Unicorn Power treats your entire digital presence as one connected system.
Unicorn Power is the right fit if you...
☑️ Are already running ads and/or social media
☑️ Are expanding across multiple platforms
☑️ Want SEO, authority, and reputation working with your paid traffic
☑️ Are making bigger decisions and need strategy to lead
☑️ Want growth without hiring a full in-house team
This probably isn't the right fit if...
❌ Your website isn't converting yet — SEO and authority work won't fix a leaky funnel
❌ Your ad spend is still under $500/month — the advanced SEO layer isn't worth the investment at this stage
❌ You're not consistently active yet — there's nothing to coordinate if you aren't running campaigns or socials
❌ You'd rather DIY your strategy — this service works best when you're ready to hand off oversight
❌ You're at capacity in your business and don't want any more leads to grow
Not sure where you stand? A Strategy Spark Session will tell you exactly what to focus on — and whether Unicorn Power belongs in that picture.
What's Included? Everything that makes your marketing system pack a punch.
Your website is the center of the system. While Social Spell and Campaign Sorcery handle execution, Unicorn Power makes sure everything — your site, your ads, your social, your SEO — is running on the same strategy and reinforcing each other. As your business grows, your website grows with it: new projects, new services, new pages, always aligned and always current.
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Advanced SEO keyword alignment
The same keywords should run across your website, your ad copy, your social profiles, and your Google Business Profile — so every channel is working to rank and convert, not pulling in different directions.
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Google Business Profile management
Regular updates, profile optimization, and review responses — kept in sync with the same keywords running across your site and ads to strengthen local visibility and authority.
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Reputation management
Google review responses, brand mention monitoring, and review-collection workflows. Your reputation directly impacts conversion across every channel — this keeps it protected and working for you.
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Your website, always current
Your site gets continuously updated as your business grows — new projects, new services, new landing pages for ad campaigns. Everything stays aligned with the keyword strategy running across your other channels. Website Watchdog is included free, and we go well beyond it.
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New service and portfolio pages as you need them
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Ad landing pages built and optimized on an ongoing basis
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SEO updates applied consistently across all pages
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Backlink acquisition & monitoring
Quality-focused research and outreach for high-authority backlink opportunities, plus monitoring and cleanup of broken links that could be quietly hurting your rankings.
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Optional monthly strategy call
A monthly check-in focused on performance review, goal alignment, and prioritization. Prefer email? That works too — but I strongly recommend making time for it. It's part brainstorm, part boardroom, and it's where a lot of the best decisions get made.
PLUS One major deliverable every month
To keep output high-quality and focused, Unicorn Power includes one significant content deliverable per month — rotating on a three-month cycle.
MONTH 1
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SEO blog article
A value-driven, search-optimized article that builds authority and drives organic traffic to your site.
MONTH 2
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E-mail Campaign
A newsletter or promotional email designed to re-engage your audience and move them to action.
MONTH 3
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Print Media Design*
One polished print asset — postcard, flyer, signage, or ad — with vendor coordination if needed. Printing costs billed separately.
*Local businesses that show up physically as well as digitally get remembered differently. A well-designed postcard, service menu, door hanger, or promo flyer keeps your brand in front of people who aren't online yet — or who need one more touchpoint before they call. One polished, brand-aligned print asset per cycle. Vendor coordination included. Printing billed separately.
*If a specific deliverable doesn't fit your business in a given cycle, we'll substitute something more useful — like an additional blog or email.
Why all the pieces of your marketing system need to work together
Isolated marketing efforts plateau. Connected ones compound. Here's what that actually looks like when everything is running through the same strategy.
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Keywords aren't just an SEO thing
Your website ranks for certain terms organically. Those same terms should appear in your ad headlines, on the landing pages your ads point to, in your Google Business Profile, in your Google reviews, and woven into your social content. When every channel reinforces the same keywords, each one gets stronger — and search engines take notice.
2
Every campaign connects to something
Running a seasonal promotion? The ad points to a landing page built for that exact offer. A blog post goes up about why that service matters — written to rank, and linked to the booking page. That blog becomes a newsletter to existing clients. Those clients share it. The social posts link back to it. One campaign, five touchpoints, all pointing the same direction.
3
Your website grows as your business does
Every completed project gets added. Every new service gets a page. Every seasonal offer gets a landing page. Search engines see a site that's active, expanding, and relevant — and so do future clients who are looking for proof that you can do exactly what they need.
4
Your Google Business Profile signals you're alive
New project posted. Review responded to. Keywords consistent with your site and ads. Google reads an active, trusted business — and rewards it with visibility. Most businesses set up their profile once and forget it. This keeps it working.
READY TO START?
Unicorn Power,
straightforward pricing, no surprises.
$499/month
Add-on subscription only. Requires another active subscription (Social Spell or Campaign Sorcery) Cancel anytime.
Existing Client? Add Unicorn Power right from your Client Portal ➡️
New Client? Before adding Unicorn Power, I need to understand your business, your current marketing, and where the biggest gaps are. The Strategy Spark Session is a 60-minute diagnostic that gives us both the clarity to move forward.
$199
One-Time
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You'll walk away with a written strategy summary, a clear priority order, and a plan — whether or not Unicorn Power ends up being the right next step. The $199 is fully credited toward any subscription or package.
FAQ
Who is Unicorn Power designed for?
Unicorn Power is designed for businesses that are already running marketing efforts and are ready to scale.
It’s best suited for businesses that:
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have traction and consistent activity
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are active on multiple platforms (ads, social, or both)
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want growth that’s intentional, not chaotic
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need strategic oversight without hiring a full in-house team
If you’re past the “just getting started” phase and thinking about how to grow smarter, Unicorn Power is built for you.
Is Unicorn Power a replacement for Social Spell or Campaign Sorcery?
No. Unicorn Power is an add-on, not a replacement.
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Social Spell manages organic content and engagement
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Campaign Sorcery manages paid advertising
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Unicorn Power aligns everything — SEO, authority, reputation, and strategy — so your growth compounds instead of fragmenting
Execution runs the engine. Unicorn Power steers it.
Do I need Unicorn Power if I’m only on one platform?
Usually not.
Unicorn Power makes the most sense when:
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you’re expanding to multiple platforms
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your paid and organic efforts need alignment
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SEO, authority, and reputation start impacting conversions
If you’re focused on a single channel, Social Spell or Campaign Sorcery on their own are often the right place to start.
What kind of growth does Unicorn Power support?
Unicorn Power supports scaling with structure, including:
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strengthening organic visibility alongside paid traffic
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building authority and trust as reach increases
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protecting brand reputation as volume grows
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making strategic decisions based on performance, not guesswork
It’s designed to prevent the “more marketing, more mess” problem.
Is Unicorn Power ongoing consulting?
Not in the traditional sense.
Unicorn Power includes:
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strategic alignment and oversight
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SEO and authority work
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reputation management
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one rotating, high-impact deliverable per month
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a monthly strategy call
It’s hands-on growth support, without vague consulting hours or endless meetings.
What happens during the monthly strategy call?
If you choose to use it, the monthly call focuses on:
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reviewing performance across channels
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aligning priorities for the next phase of growth
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deciding what to focus on next
If a call doesn’t fit your schedule, insights and next steps can be delivered via email instead.
What are the quarterly rotating deliverables?
Each month includes one major deliverable, rotating through:
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an SEO-optimized blog article
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an email marketing campaign
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a print media design asset
If a deliverable doesn’t make sense for your business in a given cycle, it’s substituted with something more relevant — like an additional blog or email.
Is backlink acquisition safe?
Yes. Backlink work focuses on quality, relevance, and authority, not shortcuts.
The goal is long-term credibility and search health — not risky tactics that could hurt your site.
Can I add Unicorn Power later?
Absolutely.
Many businesses start with Social Spell and/or Campaign Sorcery, then add Unicorn Power once they’re ready to scale and need deeper coordination.
Is there a long-term commitment?
No long-term contracts.
Unicorn Power is billed monthly and availability is intentionally limited to maintain quality and focus.
You can cancel anytime.
What results can I expect, and how long does it take?
Unicorn Power works on two timelines simultaneously — some things move quickly, others build over months. Here's what that typically looks like:
Faster wins (weeks 1-8):
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Your website is updated, tracking is clean, and everything is aligned
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Google Business Profile is active and optimized
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Review responses are consistent and professional
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Your marketing channels are pulling in the same direction for the first time
Medium-term momentum (months 2-4):
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SEO improvements begin showing up in search visibility as Google re-indexes updated pages
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Content and backlink work starts building domain authority
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Your content library grows and social presence becomes noticeably more consistent
Compounding growth (months 4+):
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Organic traffic increases as keyword alignment takes hold across channels
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Reputation signals (reviews, mentions, authority) strengthen local search rankings
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Each campaign becomes more effective because the foundation supporting it is stronger
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The honest truth is that SEO and authority building aren't instant — but they're also not fragile. Unlike ads that stop the moment you pause spending, the work done through Unicorn Power keeps working. The longer we work together, the harder it compounds.
Most clients start noticing meaningful momentum around month 3, and by month 6 the difference in how their whole marketing system performs is significant.