Brand Strategy & Visual Identity
Your business deserves a brand that earns trust before you say a word.
The Brand Elixir Package gives small businesses a complete brand foundation — strategy, messaging, and visuals — so you look professional, attract the right clients, and stand out locally.
✓ Brand strategy & messaging ✓ Visual identity & logo ✓ Built for local businesses
COMPLETE PACKAGE
$800
Service companies
Plumbers, cleaners, trades
Clinics & wellness
Therapists, studios, health
Local entrepreneurs
Shops, consultants, coaches
the real problem
Most small businesses don’t actually have a brand. They have a logo and some colors.
A brand isn't just visuals — it's how people feel about your business before they've even spoken to you. If yours isn't working, here's what it looks like:
Signs Your Brand Isn’t Working
You sound like every other business in your industry
Your logo, website, and social don't look like the same business
You struggle to explain why someone should choose you over a competitor
People forget about you after visiting your website or social page
Your materials look DIY or outdated — even if your work is excellent
You keep rewriting your messaging but it never quite feels right
Most small businesses aren't struggling because they lack great services. They're struggling because their brand doesn't communicate their value — so customers move on to the next option, even if they are the better choice.
That's exactly what Digital Unicorn fixes.
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Is your business ready to look as good as the work you do?
01
New businesses
Need a professional brand identity built from the ground up
02
Rebranding businesses
Outdated or inconsistent branding that no longer reflects who you are
03
Service providers
Want a polished, trustworthy presence that wins clients before they call
04
Founders & entrepreneurs
Struggle to explain their value — and want a strategy, not just a logo
What You Get Inside the Brand Elixir Package
Mission, Vision & Core Values
Define your purpose, direction, and principles that guide every brand decision.
Target Audience Clarity
Identify your ideal clients so your messaging connects with the people most likely to convert.
Unique Selling Proposition (USP)
Clearly define what makes your business different — and why customers should choose you.
Brand Voice & Messaging Guidelines
Tone guidelines, messaging examples, and writing examples to keep your communication consistent everywhere.
Brand Rollout Guidance
So you're never left wondering how to use it — clear direction on applying your brand to your website layout, social profiles, icons, imagery, and the details that make everything feel cohesive.
Visual Identity & Logo Design
Your complete visual brand system — ready for web, print, and social.
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Custom logo & revisions with variations
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Colour palette
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Font pairings
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Icons
Your Brand Treasure Chest
A ready-to-use toolkit so you stay consistent without hiring a designer every time.
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Templates for posts, stories, and marketing materials
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Business cards, letterhead, brochures, signage
READY TO START?
Your brand starts with
a Strategy Spark Session
Before any design work begins, we get clear on your positioning, audience, messaging, and visual direction — so everything that follows is intentional.
Strategy Spark Session
A focused session to define your brand foundation — positioning, audience, messaging, and visual direction — before a single asset is created.
$199
One-Time
🌟
The $199 session fee is credited toward the Brand Elixir Package — so if you move forward, you're only paying the difference.
Brand Elixir FAQ
Do I need a business name or logo already?
No! We can build your full brand identity from scratch or refresh what you already have.
Is Brand Elixir only for new businesses?
Not at all. Many clients use Brand Elixir to refresh outdated branding, clarify their messaging, or prepare for a new website or marketing push.
Will you help me write my mission and vision?
Absolutely. I’ll guide you with prompts, examples, and collaborative editing.
What if I’m not tech-savvy?
Everything is delivered in a user-friendly dashboard, with Canva templates you can edit anytime.
Do I own my logo and brand assets?
Yes. Once the project is complete, all final logo files and brand assets are yours to use across your website, social media, print materials, and marketing.
Do I receive logo revisions?
Yes — you’ll choose your favourite concept and we’ll refine it until it feels perfect.
What’s the typical timeline?
Most Brand Elixir projects are completed within 2–4 weeks depending on feedback and revision rounds.
How is this different from buying a logo online?
Logo marketplaces provide a graphic. Brand Elixir builds a complete brand system — including positioning, messaging, visual identity, and templates — so your business shows up consistently and professionally everywhere.
What happens after the brand is finished?
You’ll receive your full brand toolkit, templates, and training so you can confidently use your brand across your website, social media, and marketing. Many clients choose to continue with Social Spell, Website Watchdog, or Ad Alchemy to keep building on their brand foundation.
Can I bundle this with other services?
Yes. You save when pairing with Magic Site or Ad Alchemy (see Silver Shine + Gold Glow bundles).