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Digital unicorn will manifest the vision for your small business into online presence
Online Presence matters
Your clients will judge the credibility of your business based on how you show up online... starting with your branding.
Think of your brand design as the outfit you wear to a job interview. Just as a snazzy blazer conveys professionalism and confidence, your branding serves as the visual representation of your business. Showing up in pizza stained sweat pants conveys disrespect and your clients will doubt your ability.
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Your website is your resume. While a resume outlines qualifications and achievements, a website showcases the same, plus your business's offerings, values, and unique selling points. A sleek website is intuitive and easy to navigate, allowing your client to easily find what they're looking for.
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Your social media posts are the answers to the qualification questions. Consistent, engaging, and relevant social media content demonstrates your expertise, reliability, and understanding of your industry. It's an ongoing dialogue that builds trust and credibility with your client.
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Your brand's online presentation is not just about aesthetics; it's about creating an experience that resonates with your client. It's about showcasing your unique value proposition, demonstrating reliability, and establishing a connection. Ultimately, the goal is to instill confidence in your prospective clients, assuring them that you are the perfect fit for their needs... just like a job interview.
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Services
You're unique, your business is unique, so it makes sense that your support needs are also unique. Digital Unicorn offers a variety of services that you can bundle into one happy sparkly package... or choose a la carte!
Brand Identity
Let's figure out how you want to be recognized. We'll establish the look and feel of your business including logo, colour palette, values, and message tone.
Operations
As a small business owner, you've got to wear a lot of hats. Putting yourself online doesn't mean you've got a whole other job to manage; in fact, it'll help you be more efficient!
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website design
I'll set you up with a website that serves your needs for smooth day to day operation, while putting you in front of your ideal audience using killer copy and SEO.
Swag
If you need business cards, letterheads, company swag, posters, decals, pdf booklets... I can make them. Hitting up your local mailboxes with a well-made flyer can bring in many new customers!
Social media
Utilizing social media is crucial in today's world! We'll set up and integrate your social accounts with your branding, website, and Google Business profile.
LEarn & GROW
The best part about being a Digital Unicorn? Sharing the magic. I can teach you how to manage, maintain, and change all your new digital assets from your website to your social media scheduling.
GHost writing / content creation
Got all the ideas, but don't have the time to put it all together? I do content creation for busy entrepreneurs. I can write your blog, create copy for your e-mail list, schedule compelling social media posts, or even put your knowledge into teaching aids, like e-books. The goal is for your audience to gain value from you... without you having to do all the work.
About
My name is Amanda Goodfellow
And I'm your digital unicorn.
As a manager in the healthcare field, I appreciate the balance between efficiency and compassionate communication.
As an artist, I adore unique creativity.
As an athlete, I know how to work hard.
As a referee, I understand how to be decisive.
As a mother, I've learned the value of patience and time.
I've been helping small business owners create their digital footprint online for almost a decade. What started out as a source of side-income has become a passion!
Want to know more about how I can help you?
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