Where strategy meets sparkle and systems meet soul
DIGITAL UNICORN
Digital Unicorn was born from my love of building things that work—beautifully, efficiently, and with purpose. I design brands, websites, and marketing funnels that help passionate business owners attract the right people, show up with confidence, and turn their ideas into real, thriving growth.
Hello
I’m Amanda Goodfellow—digital strategist, brand builder, and boxing enthusiast with a passion for helping small businesses punch above their weight. I founded Digital Unicorn to bring creative magic, clear strategy, and real results to entrepreneurs who are tired of overpriced agencies and underwhelming design.
ORIGIN STORY
I’ve always been a builder at heart—whether it’s systems, brands, or businesses. I get genuinely fired up about creating processes that work, and helping people show up as their best, most confident selves.
Before launching Digital Unicorn, I spent years in the healthcare field in management roles, where I discovered how much I love designing structure: hiring and training great teams, building efficient workflows, and making sure everyone felt supported in their role. I thrived in the spaces where strategy met communication—especially when I was coordinating with new patients, explaining treatment plans, and helping them feel understood and prepared.
Eventually, I found myself drawn to the creative side of business—branding, marketing, storytelling—and I started building websites, managing socials, and learning everything I could about digital strategy. I earned certifications like Google’s Foundations of Digital Marketing & E-commerce, and over time, what started as a side hustle became something much bigger.
Now, I help small business owners create brands and systems that not only look good—but actually function beautifully behind the scenes. I work best with people who are passionate about what they do and just need the right structure to scale.
I believe in my clients. I see their potential. And when I know they have something special to offer the world, I can’t help but get invested in helping them succeed.
what makes us different?
Most agencies hand over the final product and disappear.
I build brands, websites, and systems that work—then I teach you how to use them. My goal isn’t to trap you in an endless retainer; it’s to equip you with the tools, clarity, and confidence to grow on your own (with support if you want it, not because you need it).
Here’s how Digital Unicorn is different:
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Empowerment over dependency.
I don’t gatekeep your tech. You’ll get training, walkthroughs, and full access so you feel in control—not confused or locked out. -
Built for real business owners.
My packages are designed for people who are juggling it all. Clean systems, clear strategy, and simple tools—no fluff, no jargon. -
Creative meets conversion-focused.
Your brand should look amazing and perform. Every design decision is rooted in purpose, not just aesthetics. -
Personalized support, not cookie-cutter deliverables.
I get to know your business, your goals, and your audience—so what we build actually fits you, not just some generic template. -
I believe in your success as much as you do.
I only take on clients I believe in—because I pour my heart (and high standards) into everything I build. When I know your offer is solid, I want the world to know it too. -
I speak human and tech.
Whether you're marketing-savvy or just getting started, I break things down in a way that makes sense—and give you tools you can actually use. -
I’m a unicorn. 🦄
Not just because I’m creative—but because I bridge worlds. I bring together logic and intuition, data and design, systems and storytelling.
Meet the Team
🦄 A unicorn, a child prodigy, and a tarantula walk into a business…
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Fun Facts
🥊 Boxing is my happy place (I compete and referee amateur boxing)
🧠 I’m obsessed with optimization—whether it’s ad performance or protein ball recipes
🦄 “Digital Unicorn” isn’t just a name—it’s a whole vibe: rare, creative, and powerful
🌊 Sundays are for ocean dips and sauna time
🏠 I live in Victoria, BC with my daughters, our spider, and a house full of sparkle and hustle.