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Amanda Goodfellow, founder of Digital Unicorn, wearing a black business blazer.

TIRED OF MARKETING THAT YOU DON'T UNDERSTAND, OR CAN'T CONTROL?

Most agencies keep you dependent.
Most DIY advice leaves you overwhelmed.

You end up stuck paying… or avoiding it altogether.

There’s a better way.

​

I help small local businesses build simple marketing systems without agency retainers or long-term contracts.

​No guesswork. No gatekeeping.

YOUR BUSINESS

IS MAGICAL

LET'S SHOW THE WORLD

WHO ARE YOU?

Businesses that make a difference start with people who give a damn about what they do.

That’s who I am — and that’s who I work with.

If you’re a small, local business on

Vancouver Island —
trades, clinics, salons, service providers —
you’re in the right place.

You don’t want to do everything yourself.
But you do want to understand what’s happening  and stay in control of it.

You want simple.

✔ No long-term contracts
✔ Transparent pricing
✔ Built specifically for small, local businesses

authenticity
purpose
integrity
creativity

WHAT CAN I DO FOR YOU?

I conjure bold brands, beautiful websites, authentic content, and captivating campaigns to enchant your audience.

 

But the best part? I don’t just build your marketing and disappear. I make sure you understand how it works — so you’re not stuck relying on someone else.

​

That might look like:

Being able to update your own website when you need to
Having a staff member manage your social media with clear direction
Knowing what your ads are doing without guessing

ABOUT

You don’t have to choose between doing everything yourself
or handing it off and hoping for the best.

#1

Learn it

You want to understand your marketing and run it yourself.

I’ll show you how everything works, what to focus on, and how to actually use it — without the overwhelm.

​

#2

Done-for-you

You want it handled — but not at the cost of control.

I build and manage your systems, but you have complete ownership and access...

and you're not locked into a long-term contract or hefty retainer. â€‹

​

#3

Hybrid

You want support, but also the ability to take over when you’re ready.

We build things together, I guide you through it, and you step in where it makes sense.

(Most people land here)

From NO system to GROWTH: Case Study

Cedarwood Cleaning (Greater Victoria)

A local cleaning company with a strong reputation — but no real marketing system behind it.

​

Before

→ No website, no branding, no online presence
→ Leads coming through DMs, texts, and voicemails
→ No clear way to track what was working
→ Manual invoicing and inconsistent scheduling

Time consuming and chaotic.

​

What we built

→ A clear brand identity to reflect her clean, eco-conscious approach

→ A clear, conversion-focused website
→ Google Local Service & Search ads for high-intent leads
→ Proper tracking funnels so we know where leads came from
→ Subscription billing to simplify payments
→ A system for reviews and repeat business

​

The result

→ Consistent, trackable lead flow
→ Over 50 5-star Google reviews
→ Less time spent chasing invoices and managing inquiries
→ Growth that required hiring additional staff

​

And most importantly — she’s not stuck.

→ She manages her own website
→ She creates and schedules her own social media
→ She understands how her marketing works

 

And for the parts she doesn’t want to handle (like ads),
I support her there.

​

This is what it looks like to have marketing that actually makes sense — and stays in your control. No guesswork. No gatekeeping. 

 Let's get started

A laptop computer featuring a website for a local cleaning company
Testimonial from a Digital Unicorn client

PORTFOLIO

CONTACT

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DROP ME A MESSAGE!

Thank you for contacting me! Make sure to check your junk folder for my response ;)

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