YOUR BUSINESS
IS MAGICAL
LET'S SHOW THE WORLD
Clear Branding, Effective Websites & Marketing Systems for Small Businesses
Digital Unicorn provides hands-on branding, website design, and marketing support
— without agency retainers or long-term contracts.
WHAT WE DO
Digital Unicorn is a boutique marketing practice that conjures bold brands, beautiful websites, authentic content, and captivating campaigns to enchant your audience.
Most small business owners don’t intentionally ignore their marketing.
​You’re not sitting around thinking,
“I need a cohesive customer acquisition framework... I should architect a structured growth strategy!"
You’re probably thinking:
“I need more customers.”
“My website isn’t doing much.”
“I’m not sure if those ads are working.”
“I don’t have time to figure this out.”
That’s normal.
You’re a busy human running a real business.
Without time, technical capacity, or a clear structure, marketing becomes reactive. You post when you remember. You run ads and hope they’re working. You update your website when you have a spare hour.
That’s not an effort problem. You just need some support!
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This is me :)
OUR APPROACH
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Hi, I'm Amanda - owner/creator of Digital Unicorn.
I don’t begin with, “Which service do you want?”
I begin with, “What does your business need right now to move forward?"​
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Through the Strategy Spark Session, we step back and look at the full picture — your offers, positioning, visibility, lead flow, and operations — to identify what actually needs to be built.
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Then we build it — intentionally.
Not everything. Just what works.
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Local businesses don’t compete like global brands. You don’t need viral reach. You need consistent visibility in your service area, trust in your community, and a steady flow of leads.
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And if you want to learn how to do it yourself, I’ll show you — because small businesses deserve to understand and control their own growth.
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Cedarwood Cleaning provides recurring interior cleaning and professional exterior washing services across Greater Victoria. By combining consistent home care with seasonal exterior maintenance, they offer a complete property cleaning solution — delivered reliably, locally, and with eco-conscious products.
The Challenge
When Alannah came to me, Cedarwood had no live website, no brand identity, no reviews, and no digital presence to reflect her strong word-of-mouth reputation.
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New inquiries were coming through DMs, texts, and voicemails, making scheduling inconsistent and time-consuming. Billing required manual follow-up, and leads fluctuated because there was no central system to capture and convert demand.
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She wanted the business to feel more professional — and to grow without feeling scattered or overwhelmed.
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What We Built
✓ Foundation
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Designed and launched a conversion-focused website
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Clarified service positioning for recurring interior and exterior work
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Streamlined client onboarding with simple automation
✓ Acquisition
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Launched Google Local Service Ads to capture high-intent searches
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Structured Meta and Search campaigns with proper tracking
✓ Stability
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Implemented subscription billing to reduce manual invoicing
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Built a review acquisition system to strengthen local credibility
✓ Capacity & Confidence
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Trained the owner to confidently manage website updates
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Created a batching and scheduling system for social media
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Developed brand templates for consistent content
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Built Facebook group outreach into an additional lead source
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The Outcome
Cedarwood increased recurring clients, reduced time spent chasing invoices, and grew to the point of hiring additional staff. Instead of juggling inquiries and paperwork, the owner now operates with clearer systems, steadier lead flow, and greater confidence in managing her marketing.
Her Google profile now has over 50 5-star reviews!
Example: Cedarwood Cleaning — Local Growth System
