Privacy Policy, Terms & Accessibility

Privacy Policy

Privacy Policy
Effective date: September 1, 2026
Digital Unicorn ("we," "us," "our" "I" "my") operates digitalunicorn.ca. This policy explains what information we collect, how we use it, and the choices you have. By using this site, you agree to the practices described here.

Information we collect

Contact form submissions — name, email, business name, and anything you write in your message.

Email opt-ins — name and email address when you request a free guide or subscribe to updates.

Automatically collected data — through Google Tag Manager and connected tools (such as Google Analytics, Google Ads, and the Meta Pixel), we collect browsing behaviour, device and browser information, approximate location, and referral source, using cookies and similar technologies.

Payment information — if you purchase a service or product through this site, payment is processed directly by Wix Payments. We do not receive or store your full card details.

How we use your information

To respond to inquiries and deliver requested guides or downloads

To send occasional marketing emails, which you can unsubscribe from at any time

To run and measure advertising campaigns, including retargeting ads on Google and Meta platforms

To understand how visitors use the site and improve it over time

To process payments and fulfill orders

Cookies and tracking tools
This site uses Google Tag Manager to manage tracking scripts, including Google Analytics, Google Ads conversion tracking, and the Meta (Facebook/Instagram) Pixel. These tools use cookies to track site activity and show relevant ads to past visitors on other websites and platforms.
You can control cookies through your browser settings, opt out of Google's ad personalization through Google Ads Settings, and manage Meta ad preferences through your Facebook ad settings.

Third-party service providers
We share information with the following categories of service providers, only as needed to run this site and our business:

Wix — website hosting and payment processing

Google — analytics, advertising, and tag management (Google Tag Manager, Analytics, Ads)

Meta — advertising and retargeting (Meta Pixel)

These providers only receive the information needed to perform their function and are not permitted to use it for their own unrelated purposes.

Data storage and security
Information you submit is stored on Wix's servers and, where applicable, with the third-party providers listed above. Payment information is handled entirely within Wix Payments' secure, PCI-compliant systems — we do not store card numbers ourselves. While we take reasonable steps to protect your information, no method of storage or transmission is 100% secure.

Your rights
Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to access the personal information we hold about you, request corrections, and withdraw consent for us to use it (for example, unsubscribing from emails). To exercise any of these rights, contact us at hello@digitalunicorn.ca. If you're not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada.

Children's privacy
This site is not directed at children, and we do not knowingly collect personal information from anyone under 18.

Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page will reflect the most recent revision.

Terms of Use

Terms & Conditions
Effective date: September 1, 2026

These terms govern your use of digitalunicorn.ca and any services purchased through it. By using this site or engaging our services, you agree to these terms.

Use of this site
You agree to use this site for lawful purposes only, and not to interfere with its operation, attempt to access restricted areas, or copy its content without permission.

Our services
Digital Unicorn provides digital marketing services, including website design, Google Ads and Meta advertising management, SEO, and related consulting. Service details, timelines, and pricing for individual engagements are set out separately in a proposal or agreement with each client — these terms cover general use of the website itself.

No guarantee of results
Digital marketing outcomes depend on many factors outside our control, including platform algorithm changes, market conditions, and competitor activity. We do not guarantee specific results (such as rankings, ad performance, or revenue) from any service, guide, or piece of advice provided through this site.

Free guides and downloadable content
Free resources such as guides, workbooks, and e-books are provided for educational purposes only and do not constitute professional advice specific to your business. They remain the intellectual property of Digital Unicorn and may not be resold, redistributed, or repurposed without permission.

Payments

Where services or products are purchased through this site, payment is processed securely through Wix Payments. Subscription-based services are billed month-to-month. You may cancel at any time, effective at the end of the current billing period — no partial refunds are issued for any month already billed.

Intellectual property
All content on this site — including text, design, graphics, and downloadable guides — is owned by Digital Unicorn unless otherwise noted, and may not be reproduced without written permission.

Third-party links
This site may link to third-party websites. We aren't responsible for the content, accuracy, or practices of sites we don't control.

Limitation of liability
To the extent permitted by law, Digital Unicorn is not liable for any indirect, incidental, or consequential damages arising from your use of this site or its content, including reliance on any advice, guide, or service provided.

Governing law
These terms are governed by the laws of British Columbia, Canada.

Changes to these terms
We may update these terms from time to time. Continued use of the site after changes means you accept the updated terms.

Accessibility Statement

Accessibility Statement
Last reviewed: September 1 2026

Digital Unicorn is committed to making digitalunicorn.ca usable by as many people as possible, including people with disabilities.

Our approach
We aim to meet Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, where practical — including sufficient colour contrast, keyboard navigation, descriptive link text, and alt text for meaningful images.

Ongoing work
Accessibility is an ongoing process rather than a one-time fix. As this site is updated, we review new pages and features against these standards and correct issues as they're identified.

Feedback
If you experience any difficulty accessing content on this site, please let us know — we want to fix it. Contact us at hello@digitalunicorn.ca, and we'll do our best to respond within 2 business days.