PPC Management (Ads)
You don't have money to waste on ads that might not work.
You want new customers. Every campaign gets real conversion tracking from day one — so you know exactly how many people booked a quote or appointment with you, and how much it cost to get them.
I run Google Ads, Local Service Ads, and Meta Ads — in whichever format that makes sense for your business.
No long-term contracts. I'm in your account every week, not just at setup — and you get a clear monthly report on exactly what your ads did.
Pricing, scaled to your ad spend.
Management fee only — ad spend goes directly to Google or Meta.
Starter
$199/month
$1000 - $1500 ad spend
+$199 one-time account setup fee
Growth
$299/month
$1,500–$3,000 ad spend
+ $199 one-time account setup fee
Scale
$399/month
$3000-$5000 ad spend
+ $199 one-time account setup fee
Pro
$599/month
$5000-$10,000 ad spend
+ $199 one-time account setup fee
Your monthly management fee is scaled to your ad spend
Setup work scales with how complex your account needs to be. A $3,000–5,000/month account means more campaigns, more ad groups, more content creation (images, videos) and more testing structure to build before it's running well — a $800–1,500/month account needs less of that. The management fee reflects the actual work involved in getting your specific tier properly built, tracked, and ready to optimize. More money being spent = more work for me.
Your account setup fee
Setting up your ad accounts properly takes a significant amount of time. This is a one-time fee to cover that. Unlike most agencies, your ad accounts will belong to you - so you have access to all your data. If you cancel your monthly management, you don't lose your history... and you can pass it on to someone else! No gatekeeping. No secrets.
I keep Digital Unicorn intentionally small
Many big agencies won't even take on a small account — you'll hit a monthly minimum before you've had a real conversation. I keep Digital Unicorn intentionally small so I don't have to turn away the businesses that need this most. No layers of management, no big office overhead baked into every project — just direct attention, whatever tier you're at.
How much should you spend?
It comes down to two numbers: what a new customer is worth to your business, and what it costs to get one through ads. If a client's worth $2,000 and ads are delivering them at $200 each, the question isn't whether to spend more — it's whether you have the capacity to take on the extra work. We'll work through your numbers together and decide what makes sense.
If your site isn't ready to convert the traffic your ads bring, I'll tell you — and since I also build and maintain websites, fixing that isn't a separate vendor conversation, it's part of the same one.
Who I build digital ad campaigns for
✓ Local business owners
✓ New businesses launching without an established website or social media presence
✓ Business with existing websites and multiple social media accounts
✓ I've advertised for cleaning and home service companies, dental practices, landscaping and contracting businesses, salons, personal trainers, and more.
✓ Remote-friendly — Digital Unicorn is based in Victoria, British Columbia and works with clients across Canada.
The Process
Step 1: Book a free Strategy Spark Session
We talk through your business, goals, and marketing budget to figure out a strategy on the platforms that will work best for you.
Step 2: Deposit & assets
I send you the invoice for your account setup fee, and you share what I need to get started — images, logos, and login access to any profiles I'll be connecting (if needed.)
Step 3: I set up your ad accounts
I set up your accounts and tracking. If you've got a website, I'll make sure your landing pages are optimized for the specific service you're advertising, and install the tracking tags so we can measure results. No website? No problem. We can run ads within the platforms.
Step 4: Launch your campaigns
I'll launch your campaigns and begin your monthly management subscription. You can cancel your subscription at any time, right through your client portal, if you wish. Most clients only choose to turn ads off when they're too booked to take on more customers, though.
Step 5: Ongoing optimization & reporting
I'll give you a report at least one per month to show you how your campaigns are doing. If you've got seasonal promotions or want to change up the service offerings, I'll craft new campaigns for you. If you're opted into one of my SEO packages, I'll monitor your organic leads and adjust your ad bidding accordingly. (If you're ranking #1 organically for a certain search term, there's no point paying for that! This is one reason why SEO and PPC ads go hand-in-hand.)
Your next customer could come from an ad...
Book a free Strategy Spark Session — we'll get your digital advertising going!
Strategy Spark Session
30 min • Free
Serving Vancouver Island and beyond