SEO, GEO, AEO
Search Optimization
Every day, people in your community search for exactly what you offer. But great service and a great reputation mean nothing to search engines if they don't understand your business enough to recommend it.
I help improve your local visibility to turn online searchers into customers.
Visibility packages built to push your business to the top of the search results.
The crawlers that dictate Google's algorithm aren't people. They are scanning for very different information than your potential customers. If that unseen data isn't available, they'll find a competitor to recommend instead.
That's why local SEO (Search Engine Optimization), GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are crucial for local businesses to thrive.
Pick what you want, or combine them for the best results.
Spell Check
Refresh your existing website
Already have a site? Spell Check brings it up to speed — technical SEO, schema, meta titles, and content fixes — without starting over. One-time fee, no ongoing commitment.
$499
Website Watchdog
Ongoing care, so nothing goes stale.
On-page SEO and general site updates, handled month to month — so your site keeps improving instead of quietly falling behind.
$99/month
Local Legend
Google Business Profile Management
Profile setup, categories, regular posting, and review response — the single biggest factor in whether local customers find you at all.
$99/month
Unicorn Power
The level-up for businesses ready to go further
Blog content, backlink outreach, and local listing consistency across directories like Yelp, Nextdoor, and beyond — the deeper work that builds real authority over time.
$199/month
Already have a website? Spell Check brings it up to speed — a one-time technical audit and refresh, without starting over.
Ideal for:
-
Getting your site in shape before running paid ads, so you're not paying to send clicks to a page that isn't ready
-
Bringing an outdated site up to speed before starting ongoing SEO support
-
A one-time check-in if you just want to know where things stand
Technical setup:
-
Schema markup and structured data, so search engines and AI tools can actually understand your business
-
Meta titles, descriptions, and page structure cleanup
-
Proper header hierarchy — real H1s and H2s, not just bold text pretending to be one
Content fixes:
-
Real target keywords — your services and area — worked naturally into your copy
-
Outdated info corrected: old services, old hours, old team members still listed
-
Missing service or location pages added if key offerings aren't covered
-
Internal links added between related pages
-
Image alt text added, which helps both SEO and accessibility
-
Key pages restructured to answer questions clearly and directly — the same thing AI tools favor when deciding what to cite
Consistency check:
-
Services and offerings match between your site and Google Business Profile
-
Name, address, and phone number match everywhere they're listed
One-time fee: $499
-
Already have a site — built by me or elsewhere? Watchdog keeps it actively working, month after month, instead of quietly going stale.
Ideal for:
-
Businesses that just finished a Spell Check or new build and want to keep it that way
-
Anyone who doesn't have time to remember site updates, new services, or SEO tweaks on their own
-
Businesses that want steady, ongoing improvement instead of another one-time fix down the road
Ongoing SEO:
-
Regular Search Console monitoring — catching what's working, what's dropping, and what needs attention
-
Meta titles and descriptions refined based on real search performance
-
Internal linking and page structure kept current as your site grows
Site Updates:
-
New services, staff, or offerings added as your business changes
-
Portfolio, photos, and content kept current — not stuck from launch day
-
Small fixes and tweaks handled as they come up, without a separate invoice for "extra scope"
Consistency check:
-
Your site kept matching your Google Business Profile as both evolve
-
Regular check that nothing's gone stale, broken, or outdated
$99/month
-
Your Google Business Profile is one of the biggest factors in whether local customers find you at all — and most sit untouched for months. Local Legend keeps yours active, accurate, and working.
Ideal for:
-
You don't have a website yet but want to show up in local search now
-
Your profile has sat untouched since you first set it up
-
Most of your new customers already come through Google Maps (hint: this is MOST local businesses, regardless of industry.)
Setup:
I set your categories and services correctly — this is what tells Google who to show you to. I fill out your profile completely: hours, photos, service areas. If your profile has been neglected, cleanup is included in your first month.
Ongoing management:
I post regularly, because Google favors profiles that stay active. I keep your photos and info current as things change. I answer questions and messages that come in through your profile. I create content that targets key search queries, matching your website's content.
$99/month
-
Watchdog and Local Legend keep your site and profile current. Unicorn Power goes further — building the content, backlinks, and local presence that turn a well-maintained business into a well-known one. It's the next level up, for businesses ready to invest in real, ongoing authority.
Ideal for:
-
You're already seeing results from Watchdog or Local Legend and want more
-
You're in a competitive local market where extra visibility work pays off
-
You want to show up when people ask ChatGPT or AI snippets on search engines.
Content Creation:
I write blog posts and email newsletters around your actual services and area — real answers to real questions, since that's what gets cited by AI tools.
Backlinks:
I reach out to local directories, industry associations, and community partners for real links. I pursue local press coverage where it's genuinely available. I don't buy links or use spam tactics — that risks getting your site penalized.
Local listings:
I keep your name, address, and phone number consistent across Yelp, Nextdoor, EZlocal, Yellow Pages, and similar directories. If you're not listed on these, I create the accounts to get you on them.
$199/month
-
The real ranking factors - and how much they actually matter for local businesses.
Your Google Business Profile
The single biggest factor in whether you show up at all. I set up your categories and services, complete your profile, and post strategically — Google actively pulls from current posts to match what people are searching for. Your Google profile and your website code need to say the same thing about what you offer, and I make sure they do.
Consistent NAP data
Your business name, address, and phone number show up all over the web — Google, Yelp, Yellow Pages, local directories, and more. If that information doesn't match perfectly, Google can't confirm you're a real, trustworthy business at that location — and penalizes you for it. I run regular checks to make sure this vital information is accurate in as many places as possible.
Your website's technical setup
The code and structure search engine crawler robots use to understand what you do. I handle the schema, meta titles, and page structure so your site is easy for Google to understand... and recommend.
Reviews coming in steadily
A slow, consistent trickle of reviews matters more than a one-time push. I can help you build the systems that make asking for reviews automatic instead of something you have to remember.
Backlinks from other sites
When other reputable websites link to yours, it tells Google your business is credible enough that other sites vouch for you — the same way a referral works between people. I work on getting you listed in local directories and industry associations, connecting you with community partners and complementary businesses for cross-promotion, and pursuing local press or community coverage.
Showing up in AI answers
AI tools read differently than traditional Google ranking: they cross-check your Google profile against every other platform (Yelp, Apple Maps, Bing) and get suspicious of mismatched details, they actually read the text inside your reviews for real substance instead of just counting stars, and they pull from places traditional SEO barely touches — Reddit threads, local news, community conversations — to figure out who's actually the best option. I structure your content and profile with all of that in mind, not just old-school keyword rules
Heard of the
"map pack?"
It's Google's cluster of local business listings with a map — one of the most valuable spots in local search, since most people never scroll past it. Google keeps testing new layouts and adding more paid placements around it, but one thing hasn't changed: a strong, active Google Business Profile is still how you get in. Getting into it is the whole point of everything on this page.
Ready to get found on Google?
We start with a free Strategy Spark Session — let's get you into the Map Pack!
Strategy Spark Session
30 min • Free
Serving Vancouver Island and beyond