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Hi, I’m Amanda — the strategist behind Digital Unicorn.
Marketing doesn’t need to be mysterious to work. I help small business owners build clear brands, effective websites, and marketing systems they actually understand — without agency gatekeeping or contracts. Some clients want to DIY with guidance, others want hands-on support — most want a mix of both. I meet you where you’re at and help you move forward with confidence.
origin story
I’ve always been a builder at heart—whether it’s systems, brands, or businesses. I get genuinely fired up about creating processes that work, and helping people show up as their best, most confident selves.
Before launching Digital Unicorn, I spent years in the healthcare field in management roles, where I discovered how much I love designing structure: hiring and training great teams, building efficient workflows, and making sure everyone felt supported in their role. I thrived in the spaces where strategy met communication—especially when I was coordinating with new patients, explaining treatment plans, and helping them feel understood and prepared.
Eventually, I found myself drawn to the creative side of business—branding, marketing, storytelling—and I started building websites, managing socials, and learning everything I could about digital strategy. I earned certifications like Google’s Foundations of Digital Marketing & E-commerce, and over time, what started as a side hustle became something much bigger.
Now, I help small business owners create brands and systems that not only look good—but actually function beautifully behind the scenes. I work best with people who are passionate about what they do and just need the right structure to scale.
I believe in my clients. I see their potential. And when I know they have something special to offer the world, I can’t help but get invested in helping them succeed.
what makes Digital Unicorn different
Most agencies hand over the final product and disappear.
I build brands, websites, and systems that work—then I teach you how to use them. My goal isn’t to trap you in an endless retainer; it’s to equip you with the tools, clarity, and confidence to grow on your own (with support if you want it, not because you need it).
Here’s how Digital Unicorn is different:
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Empowerment over dependency.
I don’t gatekeep your tech. You’ll get training, walkthroughs, and full access so you feel in control—not confused or locked out. -
Built for real business owners.
My packages are designed for people who are juggling it all. Clean systems, clear strategy, and simple tools—no fluff, no jargon. -
Creative meets conversion-focused.
Your brand should look amazing and perform. Every design decision is rooted in purpose, not just aesthetics. -
Personalized support, not cookie-cutter deliverables.
I get to know your business, your goals, and your audience—so what we build actually fits you, not just some generic template. -
I believe in your success as much as you do.
I only take on clients I believe in—because I pour my heart (and high standards) into everything I build. When I know your offer is solid, I want the world to know it too. -
I speak human and tech.
Whether you're marketing-savvy or just getting started, I break things down in a way that makes sense—and give you tools you can actually use. -
I believe in unicorns. 🦄
A unicorn is rare, powerful, and hard to replicate — and that’s how I approach my work. I combine creative branding with practical strategy so your marketing isn’t just beautiful — it’s measurable.
MEET THE TEAM
🦄 A unicorn, a child prodigy, and a tarantula walk into a business…
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FUN FACTS
🥊 Boxing keeps me sharp — I compete and referee amateur bouts, and I bring that same focus and discipline into my work. It's my happy place.
🧠 I’m obsessed with optimization, whether it’s ad performance or protein ball recipes
🌊 Sundays are for ocean dips and sauna time... because resetting is important.
🏠 I live in Victoria, BC with my daughters, my partner, our spiders, and a house full of sparkle and hustle