MAGIC SITE PACKAGE
Website Design for Small Businesses
A fully built website designed to attract customers, rank on Google, and support your marketing — without the typical agency complexity or price.
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Built for real businesses — service companies, clinics, contractors, and entrepreneurs that rely on local customers. The complete package for just $2000.
Most Small Business Websites Look The Same...
Local businesses don’t compete the same way large brands do. Most of the time, potential customers are comparing several options in the same area — and many websites end up looking and sounding almost identical.
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Generic headlines, stock photos, and vague service descriptions don’t tell visitors what actually makes a business different. When every website looks the same, it becomes much harder for potential customers to remember you or understand why they should choose YOU.
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You’re not trying to go viral. You want the right customer to find you, trust you, and book with you.
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Clear positioning, real differentiation, and a well-structured website make a huge difference.
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That's what Digital Unicorn can create for you.
What a Small Business Website Should Actually Do
A strong website helps potential customers understand what makes your business different and guides them toward the next step. ​For local businesses, that means clearly communicating who you serve, what you specialize in, and why someone should choose you over other options in the area. ​
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When your messaging is clear and your site is structured well, it becomes much easier for visitors to recognize that your business is the right fit for them — instead of just another option on the list.
Clearly explain what makes your business different
Visitors immediately understand what you offer and why you’re the right choice.
Show the people behind the business
Introduce your team so customers feel comfortable before they reach out.
Make it easy to book or contact you
Clear buttons, simple forms, and direction help visitors take the next step.
Build trust with authentic reviews
Honest feedback helps your business feel credible and approachable.
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Cedarwood Cleaning provides recurring interior cleaning and professional exterior washing services across Greater Victoria. By combining consistent home care with seasonal exterior maintenance, they offer a complete property cleaning solution — delivered reliably, locally, and with eco-conscious products.
The Challenge
When Alannah came to me, Cedarwood had no live website, no brand identity, no reviews, and no digital presence to reflect her strong word-of-mouth reputation.
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New inquiries were coming through DMs, texts, and voicemails, making scheduling inconsistent and time-consuming. Billing required manual follow-up, and leads fluctuated because there was no central system to capture and convert demand.
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She wanted the business to feel more professional — and to grow without feeling scattered or overwhelmed.
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What We Built
✓ Foundation
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Designed and launched a conversion-focused website
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Clarified service positioning for recurring interior and exterior work
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Streamlined client onboarding with simple automation
✓ Acquisition
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Launched Google Local Service Ads to capture high-intent searches
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Structured Meta and Search campaigns with proper tracking
✓ Stability
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Implemented subscription billing to reduce manual invoicing
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Built a review acquisition system to strengthen local credibility
✓ Capacity & Confidence
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Trained the owner to confidently manage website updates
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Created a batching and scheduling system for social media
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Developed brand templates for consistent content
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Built Facebook group outreach into an additional lead source
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The Outcome
Cedarwood increased recurring clients, reduced time spent chasing invoices, and grew to the point of hiring additional staff. Instead of juggling inquiries and paperwork, the owner now operates with clearer systems, steadier lead flow, and greater confidence in managing her marketing.
Her Google profile now has over 50 5-star reviews!
Example: Cedarwood Cleaning — Local Growth System
Who This Package Is For
This package is a great fit if you:
✔ Run a service-based business (contractors, clinics, consultants, local professionals)
✔ Want a website that feels credible, clear, and aligned with your brand
✔ Need a site built to support Google visibility — not just look nice
✔ Want to understand and manage your website after launch
✔ Have an outdated website or are launching a new business
If you want a website you're proud to send people to — and a system that supports your business instead of confusing it — this package was built for you.
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What’s Included
Your website is custom-designed for your brand, industry, and goals. The platform is selected based on what best fits your business needs (Wix, Squarespace, WordPress, Shopify, Webflow, Kartra, and others).
Rather than limiting pages, your site will include the pages your business actually needs — typically Home, About, Services, Contact, FAQs, and supporting pages based on your offerings.
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Your website can grow alongside your business. Optional features include:
• Blog setup
• Online store
• Pricing plans or subscriptions
• Booking and scheduling integrations
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Custom Website Design & Structure
✨ Brand-aligned visual design (layout, color, typography, imagery)
✨ Clear, conversion-focused page structure
✨ Intuitive navigation and user flow
✨ A backend that’s easy to manage — yes, you can edit it yourself if you want!
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Mobile-Friendly Optimization
Your website will be fully responsive across mobile, tablet, and desktop so visitors have a smooth experience on any device.
SEO Setup, Indexing & Analytics
Your site is built with search visibility in mind from day one.
This includes:
✔ Keyword research tailored to your services and location
✔ Optimized titles, descriptions, and page structure
✔ Sitemap creation and Google indexing
✔ Google Analytics (GA4) setup
✔ Google Search Console setup
This foundation helps your website support long-term visibility — not just launch day.
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Social Media Integration
Your social platforms can be connected directly to your website to strengthen credibility and visibility.
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No Agency Gate-keeping
You own your domain, hosting, and website accounts — no lock-ins or hidden retainers.
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Site Migration Done Properly
If you already have a website, your existing pages and search visibility are accounted for during the rebuild to help prevent traffic loss.
Ready to Get Started?
All website projects begin with a Strategy Spark Session.
This session ensures your website is built intentionally — with the right structure, messaging, and priorities — before any design work begins.
Strategy Spark Session: $199
If you decide to move forward with the Magic Site Package, the session fee is credited toward the $2,000 total.​
Magic Site Package FAQ
Do I need anything prepared before the intake session?
No. Just bring your ideas, goals, and any inspiration you have. If you already have branding, photos, or existing content, that’s helpful — but not required. The intake session is designed to gather everything we need.
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What platforms can you build on?
I can build on many different platforms, however, most of my clients benefit the most from using Wix, Wordpress, or Kartra. During the intake session, we’ll choose the platform that best matches your goals, features, and comfort level.
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Do you handle domain and hosting?
You maintain full control of your domain and hosting accounts. I’ll guide you through setup and connect everything properly. Most website platforms charge around $20–$50 per month for hosting, domain, and premium features. I'll give you a price estimate before we get started.
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Can you write my website copy?
Yes — copywriting is included. I create clear, conversion-focused content for your site, and you’ll also learn how to make edits so you can update or refine the text anytime.​
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What if I’m not tech-savvy?
This package is designed for you. You’ll receive a personalized training session so you can confidently update your site on your own. If you prefer a hands-off approach, you can choose a month free of done-for-you updates instead, and then move into one of my ongoing support subscriptions.
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Can I hire you for updates after the site is live?
Absolutely. You can join the Website Watchdog Subscription ($99/month) for ongoing edits, maintenance, and quarterly performance reports. If you want broader support — like social media management or ad campaigns — I offer several subscription options for that as well.
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Is it really only $2,000?
Yes. No upsells, no fine print. This is a full, custom-built website package priced for small business owners.
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How long does a Magic Site take to build?
Most Magic Site projects take 2–4 weeks depending on the complexity of the business and how quickly we finalize content and feedback.