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A cartoon man made out of cardboard boxes with a unicorn horn and tail looking awestruck at a laptop screen where rainbow sparkles are floating around

MAGIC SITE PACKAGE - $2,000 

Custom small business website design for Vancouver Island — and beyond.

A fully custom website built to rank on Google, earn trust on first impression, and make it easy for the right person to book you. Strategy, copywriting, and SEO setup included — no agency markup, no lock-in.

Based on Vancouver Island. Working with small businesses across BC and remotely across Canada.

From NO online presence to a

Google Business profile with

60+

5-star reviews

in less than 6 months

for two recent clients

Typical website build time

2-3 weeks

(Faster turnaround for urgent projects may be possible)

Lock-in fees

$0

or hidden retainers

Most Small Business Websites Look The Same...

Local businesses don’t compete the same way large brands do. Most of the time, potential customers are comparing several options in the same area — and many websites end up looking and sounding almost identical.

Generic headlines, stock photos, and vague service descriptions don’t tell visitors what actually makes a business different. When every website looks the same, it becomes much harder for potential customers to remember you or understand why they should choose YOU.

You’re not trying to go viral. You want the right customer to find you, trust you, and book with you.

Clear positioning, real differentiation, and a well-structured website make a huge difference.

That's what Digital Unicorn can create for you.

No agency gatekeeping.
You own everything. Always.

Your domain, your hosting, your accounts — no lock-ins, no retainers you didn't ask for. Every Magic Site includes a personalized training session so you can confidently manage and update the site yourself after launch. If you'd rather hand off ongoing edits, that option exists too.

Case study: Cedarwood Cleaning, Greater Victoria

Cedarwood grew from zero digital presence to 60+ five-star Google reviews, a steady recurring client base, and enough demand to hire additional staff.

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When Alannah came in, Cedarwood had no website, no brand, and no system to capture leads. Inquiries came through DMs and voicemails. Billing was manual. There was no way to convert demand consistently. She wanted the business to feel more professional — and to grow without feeling scattered or overwhelmed.

 ✓ Foundation 

  • Designed and launched a conversion-focused website

  • Clarified service positioning for recurring interior and exterior work

  • Streamlined client onboarding with simple automation

  • Developed brand templates for consistent content

 ✓ Acquisition 

  • Launched Google Local Service Ads to capture high-intent searches

  • Structured Meta and Search campaigns with proper tracking

  • Built Facebook group outreach into an additional lead source

 ✓ Stability 

  • Implemented subscription billing to reduce manual invoicing

  • Built a review acquisition system to strengthen local credibility

 ✓ Capacity & Confidence 

  • Trained Alannah to confidently manage website updates

  • Trained Alannah to use a batching and scheduling system for social media ​

A laptop computer featuring a website for a local cleaning company
Testimonial from a Digital Unicorn client

What a Small Business Website Should Actually Do

A strong website helps potential customers understand what makes your business different and guides them toward the next step. For local businesses, that means clearly communicating who you serve, what you specialize in, and why someone should choose you over other options in the area. 

When your messaging is clear and your site is structured well, it becomes much easier for visitors to recognize that your business is the right fit for them — instead of just another option on the list.

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Clearly explain what makes your business different


Visitors immediately understand what you offer and why you’re the right choice.

Show the people behind the business


Introduce your team so customers feel comfortable before they reach out.

Make it easy to book or contact you


Clear buttons,  simple forms, and direction help visitors take the next step.

Build trust with authentic reviews


Honest feedback helps your business feel credible and approachable.

Amanda Goodfellow owner of Digital Unicorn holding her laptop in front of a pink backdrop

What's in a Magic Site website design package

The platform is chosen based on what's right for your business — Wix, WordPress, Squarespace, Shopify, Kartra, or others. Pages are scoped to what you actually need, not limited arbitrarily.

 Custom Website Design & Structure 

✨ Brand-aligned visual design (layout, color, typography, imagery)
✨ Clear, conversion-focused page structure
✨ Intuitive navigation and user flow
✨ A backend that’s easy to manage — yes, you can edit it yourself if you want!

 Copywriting included 

Clear, conversion-focused content written for your business. You'll also learn to update it yourself — no waiting on an agency to change your own words.

 Mobile-Friendly Optimization 

Fully responsive — desktop, tablet, and mobile.

 

 SEO Setup, Indexing & Analytics 

Keyword research tailored to your services and location, optimized titles and page structure, sitemap creation, Google Analytics (GA4), Google Tag Manager (if necessary) and Google Search Console setup. Built for long-term visibility, not just launch day.

 Site Migration Done Properly 

If you have an existing website, your pages and search visibility are accounted for during the rebuild to prevent traffic loss.

Who this package is built for

Small business owners across Vancouver Island and BC

 Service providers, consultants, clinics, contractors, creatives, and entrepreneurs

 New businesses launching without a website yet

 Established businesses with an outdated site that's not converting

 Anyone who wants to understand and manage their own website after launch

      Remote-friendly — Digital Unicorn is based on Vancouver Island and works with clients across Canada.

Ready to get started?

Every Magic Site begins with a Strategy Spark Session — so your website is built with the right structure, messaging, and search strategy from day one.

Credited toward the $2,000 total if you move forward.

Want to bundle with branding or advertising? See the Silver Shine and Gold Glow bundles →

Frequently Asked Questions about the Magic Site Package

Do I need anything prepared before the intake session?

No. Just bring your ideas, goals, and any inspiration you have. If you already have branding, photos, or existing content, that’s helpful — but not required. The intake session is designed to gather everything we need.

What platforms can you build on?

I can build on many different platforms, however, most of my clients benefit the most from using Wix, Wordpress, or Kartra. During the intake session, we’ll choose the platform that best matches your goals, features, and comfort level.

Do you handle domain and hosting?

You maintain full control of your domain and hosting accounts. I’ll guide you through setup and connect everything properly. Most website platforms charge around $20–$50 per month for hosting, domain, and premium features. I'll give you a price estimate before we get started.

Can you write my website copy?

Yes — copywriting is included. I create clear, conversion-focused content for your site, and you’ll also learn how to make edits so you can update or refine the text anytime.

What if I’m not tech-savvy?

This package is designed for you. You’ll receive a personalized training session so you can confidently update your site on your own. If you prefer a hands-off approach, you can choose a month free of done-for-you updates instead, and then move into one of my ongoing support subscriptions.

Can I hire you for updates after the site is live?

Absolutely. You can join the Website Watchdog Subscription ($99/month) for ongoing edits, maintenance, and quarterly performance reports. If you want broader support — like social media management or ad campaigns — I offer several subscription options for that as well.  Check out all my service bundles here! 

Is it really only $2,000?

Yes. No upsells, no fine print. This is a full, custom-built website package priced for small business owners.

How long does a Magic Site take to build?

Most Magic Site projects take 2–3 weeks depending on the complexity of the business and how quickly we finalize content and feedback. If you need a faster turnaround, it's possible, for an additional fee. Inquire during your Strategy Spark Session.

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