3 Marketing playbooks... for FREE.
I wrote these for local business owners who want to be hands-on with their own marketing — the basics of social media and paid advertising on Google and Meta, explained so you can actually turn it into more clients.
Foundation Before Fuel
A fillable workbook that helps you step back, organize your thoughts, identify gaps, and decide what actually matters next — before spending time or money on marketing. Best for: - business owners who feel scattered or pulled in too many directions - anyone unsure where to start or what to prioritize - preparing thoughtfully before hiring support
The Conversion Codebook
A step-by-step, beginner-friendly guide to setting up and running Meta and Google Ads yourself. Inside, you’ll learn how to: - set up ad accounts properly from the start - understand tracking, conversions, and data (without jargon) - structure campaigns logically and sustainably - read results and make informed adjustments This is not theory. It’s a practical “do this next” manual that can fully support a DIY advertising approach if you’re willing to put in the work. Best for: - DIY advertisers - business owners who want control and understanding
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Social Media Strategy Guide
For understanding organic visibility and content — without trends or burnout. You’ll learn how to: - choose the right platforms for your business (not every platform) - understand which types of content attract attention vs. which ones actually convert - build content pillars that support your business goals, not just engagement - create a sustainable posting rhythm you can maintain without burning out This guide is written specifically for local business owners — not influencers, creators, or trend-chasing accounts. Best for: - business owners managing their own social media - anyone tired of guessing what to post and hoping it works
