Strategy Spark Session
1:1 Marketing Audit & Action Plan
Part strategy session, part onboarding call — all in one.
Perfect for business owners who want clarity before committing.
✔ 60-minute working session
✔ Full audit of your website, social, brand & ad readiness
✔ Personalized written action plan — yours to keep
✔ Official onboarding call for any package or subscription
✔ $79 in digital marketing guides included free
$199 — fully credited toward any package booked within 30 days
A working session where we step back, assess your business, and map out prioritized next steps — whether you implement them yourself or build with support.
Book Now ⬇️
1 hr • $199
Strategy Spark Session
The Strategy Spark Session is where clarity happens — and where working together begins. This isn't a sales call. It's a 60-minute working session where we dig into your website, social presence, brand messaging, and ad readiness together, identify what's holding you back, and map out exactly what needs to happen next.
For clients who move forward with any package or subscription, this session also serves as your official onboarding call — giving me everything I need to hit the ground running from day one. For clients who aren't ready to invest further, the written action plan and digital guides are yours to keep and implement on your own timeline.
Either way, you leave with more clarity than you came in with. Working with small businesses across Victoria, BC and beyond — in person or virtually, wherever you are.
When you book a Strategy Spark Session, you get immediate access to three practical guides designed to support you long after our call ends — whether you DIY everything, hire support, or land somewhere in between.
The Social Media Strategy Guide
Most small businesses post when they remember and hope for the best. This guide changes that. You'll get platform-by-platform guidance for Instagram, Facebook, LinkedIn and more — including what types of content attract attention versus drive action, how to build content pillars around your brand, and how social fits into your broader organic ecosystem alongside email, blogs, reviews, and community presence. Whether you're managing your own content or preparing to hand it off, this guide gives you the strategy behind the posting.
The Conversion Codebook
Written specifically for small business owners who want to make smarter marketing decisions without needing an agency to translate everything. Inside you'll learn how Meta and Google Ads actually work, how to read your results, which numbers actually matter, and how your website, content, SEO, and analytics connect into one system. Most agencies don't explain this stuff — which keeps you dependent on them. This guide puts you in the driver's seat.
The Foundation Before Fuel Workbook
Get clear before you spend a dollar on marketing. A fillable workbook designed to help you step back, identify your gaps, and figure out what actually needs to happen next before you invest time or money into marketing. Best for business owners who feel scattered, overwhelmed, or unsure where to start. Many clients fill this out before our session — it makes the 60 minutes even more productive.
BONUS: $79 Worth of Digital Resources, Included Free
If You Choose to DIY
That’s completely valid.
You’ll walk away with:
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a clear action plan
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prioritized next steps
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and three in-depth resources to guide you as you implement on your own
Many clients use Strategy Spark as a reset point — to stop guessing, focus their efforts, and move forward with confidence, even without ongoing support.
If You Decide to Work Together
If you move forward, the Strategy Spark Session becomes your official intake for any package or subscription — including websites, branding, advertising, or ongoing support.
The $199 session fee is applied toward any full package booked within 30 days.
After the session, you’ll receive access to your private client folder with the service agreement, timeline, intake forms, and everything needed to move forward smoothly.
Bottom Line
This is where we begin. Strategy Spark is clarity, direction, and momentum — with zero pressure to commit and real value either way.
Ready to Book?
Book your 60-minute Strategy Spark Session below.
1 hr
199 Canadian dollars
Still not convinced?
Book a 15-minute phone call or drop me an e-mail with your questions!
Frequently Asked Questions
What’s included in the Strategy Spark Session?
You get a 60-minute 1:1 strategy call where we review your website, social media, messaging, and overall marketing presence. We’ll identify what’s working, what’s confusing your audience, and what needs fixing first.
After the session, you’ll receive a personalized Strategy Spark Summary — a clear step-by-step action plan tailored to your business — plus three bonus digital guides to support your marketing long after the call.
What if I don’t have a website yet?
No problem — this session is perfect for you. We’ll talk through what your website should include, which platform fits your goals, and how to structure your site for conversions, SEO, and customer trust.
Will you review my ads?
Yes. If you’re already running ads, I’ll review them with you. We’ll look at what’s working, what’s wasting money, and what you can improve immediately.
If you’ve never run ads before, I’ll explain what your first campaigns should look like and how to avoid the most expensive beginner mistakes.
Do I need to prepare anything before the call?
Just bring your biggest questions and a general idea of your business goals. If you have access to your website backend, social media accounts, or ad accounts, have those ready — but no prep work is required. You can show up exactly as you are, even if things feel messy.
What if I’m not sure what my problem is?
That’s totally normal — and exactly why this session exists. Most business owners know something isn’t working… they just don’t know what. I’ll help you identify your gaps, opportunities, and the fastest wins so you’re no longer guessing or spinning in circles.
What if I need help implementing the strategies afterward?
I’ve got you. You can either DIY using your action plan and bonus guides, or you can hire me to help implement everything. If you upgrade to any full package within 30 days, your $199 session fee is fully credited toward the total.
Can I record the session?
Absolutely — most clients do. You’re welcome to record the call so you can rewatch it whenever you need a refresher, or share it with your team.
Is this session right for me if I’m just starting out?
Yes. In fact, this is one of the best things you can do early on. You’ll avoid wasting money on the wrong website, the wrong branding, the wrong ads, or the wrong strategy. This session gives you clarity before you invest.
What if I’m already established?
Perfect. This session acts like a marketing tune-up. You’ll get a fresh pair of expert eyes on your funnel, offers, content, conversion flow, and customer journey. Even seasoned businesses have blind spots — and this session helps uncover them quickly.
What happens after the session?
You’ll receive your personalized Strategy Spark Summary within 48 hours, along with your three digital guides. You’ll know exactly what to do next — no vague advice, no fluff, just a clear roadmap. If you choose to hire me for ongoing work, your session fee becomes a credit.
Why is this session so valuable?
Because it helps you skip months of trial and error. Instead of guessing what to fix, you walk away with a clear plan for what to improve first and how to move forward. And because it includes three full digital resources plus a strategy plan, it delivers far more value than a typical “consultation call.”
What if I already bought your books?
Fantastic! You should have a promo code that you can apply to your $199 intake session. But if you can't find it, contact me and I'll give you a new one ;)
Can I gift this to someone?
Absolutely — it makes a great gift for a business owner friend, family member, or colleague who's been putting off getting their marketing sorted. Just book the session and let me know it's a gift. I'll send a gift confirmation you can share with them, and we'll schedule at a time that works for the recipient.