STRATEGY SPARK SESSION
The byte sized business boost.
Perfect for business owners who want clarity before committing.
✔ 60-minute working session
✔ Audit of your current marketing
✔ Personalized action plan
✔ 3 digital marketing guides
✔ $199 (applies toward future packages)
A working session where we step back, assess your business, and map out prioritized next steps — whether you implement them yourself or build with support.
1 hr • $199
Strategy Spark Session
The launchpad for every path forward
The Strategy Spark Session is the starting point for every package and service I offer — and it also stands on its own as a complete, high-value strategy resource. This isn’t a sales call. It’s a working session.
In 60 minutes, we step back and look at your business as a whole — your offers, positioning, visibility, lead flow, and operations — and identify the specific next steps that will move you forward.
Whether you ultimately choose to DIY, move into a package, or pause and implement on your own, you’ll leave with clarity you can actually use.
What’s Included:
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60-minute live strategy session
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A personalized review of your current brand, website, and visibility — or clear guidance if you’re starting fresh
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A custom action plan (called your Strategy Spark Summary) with step-by-step recommendations you can implement immediately, either on your own, or with support.
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A proposal outlining what it would look like to work together (timeline, cost, deliverables, and options)
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BONUS: Three High-Value Digital Guides Included Free
You’ll receive immediate access to powerful digital resources that support your growth long after our session ends.
The Social Media Strategy Guide: A practical planning guide for organic visibility — on social media and beyond. Packed with: platform-by-platform guidance (Instagram, Facebook, LinkedIn, and more) content types that attract attention vs. drive action how to build content pillars that align with your brand and services best practices for engagement, hashtags, and analytics how social fits into a broader organic ecosystem (email, blogs, reviews, community presence, and partnerships) Designed to help small businesses show up consistently and strategically — whether you’re DIY-ing now or preparing to outsource later.
The Conversion Codebook: Your simplified guide to understanding your digital ecosystem, written specifically for small local business owners. Inside, you’ll learn: How to set up Meta & Google Ads the right way How to read your campaign results without the jargon What numbers actually matter (and what doesn’t) How to connect your website, content, SEO & analytics into one system How to turn data into smart decisions How to understand ROI, CPL, CPA & customer value
The Foundation Before Fuel Workbook: A fillable workbook that helps you step back, organize your thoughts, identify gaps, and decide what actually matters next — before spending time or money on marketing. Best for: - business owners who feel scattered or pulled in too many directions - anyone unsure where to start or what to prioritize - preparing thoughtfully before hiring support
If You Choose to DIY
That’s completely valid.
You’ll walk away with:
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a clear action plan
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prioritized next steps
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and three in-depth resources to guide you as you implement on your own
Many clients use Strategy Spark as a reset point — to stop guessing, focus their efforts, and move forward with confidence, even without ongoing support.
If You Decide to Work Together
If you move forward, the Strategy Spark Session becomes your official intake for any package or subscription — including websites, branding, advertising, or ongoing support.
The $199 session fee is applied toward any full package booked within 30 days.
After the session, you’ll receive access to your private client folder with the service agreement, timeline, intake forms, and everything needed to move forward smoothly.
Bottom Line
This is where we begin.
Strategy Spark is clarity, direction, and momentum — with zero pressure to commit and real value either way.
How to Get Started
Ready for a clear action plan?
Book your 60-minute Strategy Spark Session below. You’ll leave with prioritized next steps tailored to your business — and the option to implement them yourself or build with support.
The $199 fee is credited toward future packages.
1 hr
199 Canadian dollars
Frequently Asked Questions
What’s included in the Strategy Spark Session?
You get a 60-minute 1:1 strategy call where we review your website, social media, messaging, and overall marketing presence. We’ll identify what’s working, what’s confusing your audience, and what needs fixing first.
After the session, you’ll receive a personalized Strategy Spark Summary — a clear step-by-step action plan tailored to your business — plus three bonus digital guides to support your marketing long after the call.
What if I don’t have a website yet?
No problem — this session is perfect for you. We’ll talk through what your website should include, which platform fits your goals, and how to structure your site for conversions, SEO, and customer trust.
Will you review my ads?
Yes. If you’re already running ads, I’ll review them with you. We’ll look at what’s working, what’s wasting money, and what you can improve immediately.
If you’ve never run ads before, I’ll explain what your first campaigns should look like and how to avoid the most expensive beginner mistakes.
Do I need to prepare anything before the call?
Just bring your biggest questions and a general idea of your business goals. If you have access to your website backend, social media accounts, or ad accounts, have those ready — but no prep work is required. You can show up exactly as you are, even if things feel messy.
What if I’m not sure what my problem is?
That’s totally normal — and exactly why this session exists. Most business owners know something isn’t working… they just don’t know what. I’ll help you identify your gaps, opportunities, and the fastest wins so you’re no longer guessing or spinning in circles.
What if I need help implementing the strategies afterward?
I’ve got you. You can either DIY using your action plan and bonus guides, or you can hire me to help implement everything. If you upgrade to any full package within 30 days, your $199 session fee is fully credited toward the total.
Can I record the session?
Absolutely — most clients do. You’re welcome to record the call so you can rewatch it whenever you need a refresher, or share it with your team.
Is this session right for me if I’m just starting out?
Yes. In fact, this is one of the best things you can do early on. You’ll avoid wasting money on the wrong website, the wrong branding, the wrong ads, or the wrong strategy. This session gives you clarity before you invest.
What if I’m already established?
Perfect. This session acts like a marketing tune-up. You’ll get a fresh pair of expert eyes on your funnel, offers, content, conversion flow, and customer journey. Even seasoned businesses have blind spots — and this session helps uncover them quickly.
What happens after the session?
You’ll receive your personalized Strategy Spark Summary within 48 hours, along with your three digital guides. You’ll know exactly what to do next — no vague advice, no fluff, just a clear roadmap. If you choose to hire me for ongoing work, your session fee becomes a credit.
Why is this session so valuable?
Because it helps you skip months of trial and error. Instead of guessing what to fix, you walk away with a clear plan for what to improve first and how to move forward. And because it includes three full digital resources plus a strategy plan, it delivers far more value than a typical “consultation call.”
What if I already bought your books?
Fantastic! You should have a promo code that you can apply to your $199 intake session. But if you can't find it, contact me and I'll give you a new one ;)