WEBSITE WATCHDOG
Website Watchdog:
Monthly Website Maintenance & Support
Keep your website polished, updated, and performing at its best—without the tech stress. The Website Watchdog Subscription gives you ongoing website maintenance, content updates, SEO tune-ups, and quarterly analytics reports so your site stays fresh, functional, and aligned with Google’s expectations.
Best Value
99
Every month
Keep your website fresh, functional, and SEO-friendly. Includes edits, updates, basic SEO, and performance reports—so you can stay focused on your business, not your website.
Valid until canceled
Website Watchdog Subscription
Ongoing Website Support & Maintenance
$99/month | Standalone or Included with Ongoing Marketing
Website Watchdog is ongoing website support for small businesses that want their site to stay accurate, functional, and working behind the scenes — without needing to think about tech or chase down fixes.
It’s designed to keep your website aligned with your business as it grows, so updates don’t pile up and small issues don’t quietly turn into big problems.
What’s Included
Website Updates & Content Changes
Your monthly support includes everyday updates that keep your site current and trustworthy:
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Text updates and image swaps
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Adding or updating contact information, business hours, and staff bios
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Posting promotions, announcements, or seasonal updates
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Minor layout or section edits
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One new simple page or section per quarter
(for example: a new service, portfolio item, or team member update)
Technical Website Maintenance
We keep your site fast, clean, and user-friendly by handling the details most businesses don’t have time to track:
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Fixing outdated content or broken links
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Adding missing image alt tags for accessibility and SEO
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Compressing and optimizing oversized or slow-loading images
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Improving mobile responsiveness and page performance
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Cleaning up page structure for better crawlability
Ongoing SEO Tune-Ups
Each month, we keep your site aligned with SEO best practices and Google’s broad core updates:
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Refreshing meta titles and descriptions
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Optimizing headings (H1–H3) for clarity and relevance
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Updating internal links for stronger topical structure
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Identifying new keyword opportunities
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Reviewing on-page SEO for accuracy and performance
This isn’t aggressive SEO — it’s foundational upkeep that supports long-term visibility.
What’s Not Included
To keep expectations clear, larger or custom projects fall outside of this subscription and are quoted separately. These include:
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Full website redesigns
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Custom feature builds or integrations
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E-commerce setup or overhauls
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Full branding or visual identity redesigns
If something falls outside the scope, you’ll always be notified before any work begins.
Quarterly Analytics Reports
Every quarter, you’ll receive a clear, easy-to-read summary of your website’s performance — no technical jargon required.
Google Search Console Insights
You’ll see:
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The keywords people used to find your site
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Changes in rankings and visibility
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Click-through rates and impressions
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SEO opportunities
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Any indexing or crawl issues affecting visibility
Google Analytics Insights
Your report will also cover:
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Total site traffic and trends
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Where visitors came from (search, social, referral, direct)
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Most-viewed pages
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Time spent on pages
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Where users drop off
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Which pages convert best
Why These Reports Matter (Even Without Ads)
You don’t need to run paid ads to benefit from analytics.
These reports help you understand:
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What keywords are bringing people to your business
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How many visitors your site receives each quarter
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Which pages are performing well
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Where potential customers are getting stuck or leaving
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What improvements could increase conversions and visibility
It’s not just data — it’s a roadmap for smarter decisions.
Included for Ongoing Marketing Clients
If Digital Unicorn built your website and you’re subscribed to Social Spell or Campaign Sorcery, the Website Watchdog Subscription is included at no additional cost.
This ensures your website stays aligned with your ads, content, and SEO — without extra invoices or delays.
No tech stress. No extra coordination.
Just email your updates, and we’ll take care of the rest.
Who Website Watchdog Is For
✔ Small Businesses That Need Reliable Website Support
Perfect for business owners who want quick, consistent updates without hiring an in-house team.
✔ Busy Professionals Focused on Growth
Your website evolves with your business — Website Watchdog keeps everything current.
✔ Anyone Who Wants to “Just Email Changes”
You focus on your work. We handle the website.
Bottom Line
Website Watchdog keeps your website accurate, optimized, and quietly doing its job — so it supports your business instead of becoming another thing on your to-do list.
Frequently Asked Questions
What kinds of updates can I request?
You can request any small website update your business needs, including:
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Text swaps and copy updates
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Image changes or replacements
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Updating contact information, hours, or staff bios
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Posting promotions, announcements, or blog posts
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Minor layout or section edits
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One new simple page or section each quarter
These updates keep your website fresh, accurate, and aligned with your current services.
How do I send in my updates?
Easy — just reply to your welcome email or submit the update through your client dashboard. Choose whatever method works best for you.
What if I need something bigger than the monthly updates?
If you need a larger project such as a redesign, new feature build, full layout overhaul, or e-commerce setup, we’ll quote it separately. If a request falls outside the scope of the subscription, we’ll let you know before any work begins.
What if I don’t need a new page or section this quarter?
Quarterly page additions don’t carry over, but most businesses naturally accumulate updates—new services, new photos, new team members, new promotions, etc. If you don’t need one, no worries; your regular updates will still keep your site current.
What website platforms do you support?
The Website Watchdog Subscription is available only for websites we’ve built or refreshed. That means your platform will already be one we support—typically Wix, Shopify, Webflow, WordPress, Square, Kajabi, or Kartra. If you’re unsure, just ask.
Is there a minimum commitment?
Most clients stay long-term because consistent maintenance keeps their website performing well, but the subscription requires a minimum two-month commitment and 30-day cancellation notice, consistent with all Digital Unicorn subscriptions.
How fast will my updates be completed?
Most updates are completed within 2–5 business days, depending on the request size. If something requires more time, you’ll always receive a clear timeline.
Does this subscription help with SEO?
Yes — this subscription includes essential SEO housekeeping like updated metadata, alt tags, headings, internal links, image compression, and alignment with core algorithm updates.