DIY RESOURCES
Learn. Get Clear. Build at Your Own Pace.
Not every business owner wants (or needs) done-for-you services right away. These DIY resources are designed to help you understand your brand, marketing, and advertising — so you can make smart decisions with confidence, whether you choose to implement things yourself or get support later.
Option 1
START WITH CLARITY
Brand Clarity Workbook —
Free Download
A fillable workbook that helps you step back, organize your thoughts, identify gaps, and decide what actually matters next — before spending time or money on marketing.
Best for:
-
business owners who feel scattered or pulled in too many directions
-
anyone unsure where to start or what to prioritize
-
preparing thoughtfully before hiring support
No email sequences. No pressure. No strings attached. Just a free resource, for real.
Option 2
LEARN HOW MARKETING WORKS
You don’t need to hire an agency to make progress.
You also don’t need to figure everything out alone.
These resources are here to support whatever path makes sense for you — now or later.
The Social Media Strategy Guide
$19 | Digital Download
For understanding organic visibility and content — without trends or burnout.
You’ll learn how to:
-
choose the right platforms for your business (not every platform)
-
understand which types of content attract attention vs. which ones actually convert
-
build content pillars that support your business goals, not just engagement
-
create a sustainable posting rhythm you can maintain without burning out
This guide is written specifically for small businesses — not influencers, creators, or trend-chasing accounts.
Best for:
-
business owners managing their own social media
-
anyone tired of guessing what to post and hoping it works
👉 See What's in the Guide
The Conversion Codebook
$29 | Digital Download
A step-by-step, beginner-friendly guide to setting up and running Meta and Google Ads yourself.
Inside, you’ll learn how to:
-
set up ad accounts properly from the start
-
understand tracking, conversions, and data (without jargon)
-
structure campaigns logically and sustainably
-
read results and make informed adjustments
This is not theory. It’s a practical “do this next” manual that can fully support a DIY advertising approach if you’re willing to put in the work.
Best for:
-
DIY advertisers
-
business owners who want control and understanding
👉 See What's in the Codebook
Option 3
BRAND BOOST BLUEPRINT
Bundle All Three for Best Value — Self-Guided Business Clarity
$49 | Digital Download
The complete DIY toolkit. Includes the Brand Clarity Workbook, Social Media Strategy Guide, and Conversion Codebook — designed to work together to help you think clearly and implement confidently.
Best for:
-
business owners who want the full picture
-
people deciding whether to DIY or get support later
PLUS: Purchasing this bundle gives you a promo code for $49 off your Strategy Spark Session!
The Brand Boost Blueprint is a self-guided clarity toolkit for business owners who want to get organized, understand their marketing, and make smarter decisions — before investing more time or money.
This is not a course or a sales funnel. It’s a practical, step-by-step resource designed to help you slow down, assess where your business actually stands, and decide what to do next with confidence.
This is for you if:
-
you feel overwhelmed by marketing options and don’t know where to start
-
you’re unsure whether you need branding, a website, ads, or something else entirely
-
you want a step-by-step guide to setting up Google or Meta ads on your own
-
you want to understand how social media actually works for small businesses (not influencers)
-
you want your organic content and ads to support each other
-
you want clarity before spending more time or money
This is not for you if:
-
you’re looking for someone to immediately take everything off your plate
-
you want a custom audit or 1:1 strategy session (the Strategy Spark Session is a better fit)
1 hr
199 Canadian dollars
Option 4