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Ad Alchemy Intake Session

1 hr • $199

AD ALCHEMY PACKAGE

Launch strategic Google and Meta ads with full setup, tracking, and optimization built for growth.

Who the Ad Alchemy Package Is Perfect For

The Ad Alchemy Package is designed for small business owners who want strategic, high-performing ads without the confusion, wasted budget, or agency markup. It’s the right fit for:

  • Service-based businesses wanting consistent, high-quality leads

  • Owners who want a professional Google or Meta Ads setup done correctly from day one

  • Businesses that have tried ads before but couldn’t track results or scale

  • New advertisers who want a complete, guided setup instead of guessing

  • Brands with strong offers or services but low online visibility

  • Businesses preparing for a new launch, promotion, or evergreen campaign

  • Owners who want data-driven campaigns that convert, not boosted posts

If you want clear strategy, accurate tracking, and ads that actually bring in customers, Ad Alchemy was built for you.

 

What You Get With the Ad Alchemy Package

Account Setup & Access Configuration

I’ll set up or audit your ad accounts to ensure everything is configured correctly. This includes creating accounts if needed, verifying business information, assigning permissions, connecting pixels, linking domains, and making sure you have full access and ownership. Proper account setup prevents performance issues and ensures accurate tracking from day one.

 

Custom Ad Strategy

You’ll receive a tailored advertising strategy built around your goals, audience, offer, and industry. There are no templates — your strategy includes:

  • Platform selection (Meta, Google, Pinterest, TikTok, or a mix)

  • Ideal audience targeting

  • Messaging angles

  • Creative Development: All creative assets are produced for you, including ad copy, visuals, and video content. Your campaigns launch with professionally crafted ads designed to stop the scroll and convert.

  • Funnel and offer alignment

Different businesses require different approaches. New businesses may need awareness or list-building campaigns; established businesses may need conversion-focused ads driving to service-specific landing pages. Your strategy is built for how your customers behave on each platform.

Campaign Creation

Your campaigns are built from scratch with at least two ad variations per campaign. Formats may include static images, carousels, videos, or reels.

Every campaign is structured to:

  • Match the right message to the right audience

  • Optimize for ROI

  • Feed meaningful data into A/B testing

  • Avoid the cluttered structure most accounts struggle with

Your campaign setup is clean, strategic, and designed for long-term clarity.

 

A/B Testing Setup

Instead of guessing what will perform, your ads are built with controlled split-test variations. This reveals exactly which audiences, visuals, and messages convert — and which to avoid moving forward.

 

Conversion Tracking & Analytics Setup

Accurate tracking is essential for profitable advertising. I’ll install and configure:

  • Google Tag Manager

  • Google Analytics (GA4)

  • Meta Pixel

  • Conversion events

  • Custom dashboards

  • Performance tracking throughout the test phase

You’ll know exactly how your ads performed and where your most valuable leads came from.

 

Funnel & Social Optimization

Before campaigns go live, I’ll complete a light audit of your landing pages and social presence to ensure everything supports the offer, reduces friction, and improves conversions.

 

Ad Management Guide (DIY Track)

If you choose the DIY route, you’ll receive a personalized walkthrough and a step-by-step guide so you can manage and optimize your campaigns confidently after the testing phase.

 

Strategy Calls

Your package includes:

  • A 60-minute kickoff strategy session

  • A results review call at the end of the 6–8 week phase, with insights and next-step recommendations

The Conversion Codebook (Your Advertising Playbook)

This package includes access to the Conversion Codebook, a comprehensive guide that breaks down key advertising metrics, conversion tracking, budgeting, and optimization strategies. It’s designed to help small business owners understand their data and improve results long after the initial setup.

 

Two Ways to Use Ad Alchemy

Option 1 — Learn to DIY Your Ads

After the testing period, we’ll meet for a training call where I’ll show you exactly how to manage, adjust, and optimize your campaigns moving forward.

Option 2 — Let Me Keep Running Them

Prefer a hands-off approach? Subscribe to Campaign Sorcery and get your first month free. I’ll continue managing your campaigns, testing new angles, and optimizing for growth.

Why Ad Alchemy Works

Most businesses waste money on ads because they skip essential foundations: strategy, tracking, testing, and proper campaign structure. Clicking “boost post” is easy — building profitable systems is not.

Ad Alchemy delivers:

  • A complete, professionally built ad system

  • Clean structure and accurate tracking

  • Platform-specific strategy based on your goals

  • Data-backed testing instead of guesswork

  • Campaigns that improve over time

Comparable setup packages from agencies often exceed $2,000 — without the training, guidance, or testing phase included here.

How to Get Started

Step 1 — Book Your Ad Alchemy Intake Session ($199)

The intake session helps identify your goals, gather information, and map out your advertising strategy. The $199 fee is credited toward your full package. If you’ve already completed a Strategy Spark Session, you’ll receive a code to waive the intake fee.

 

👉Book Your Intake Session
👉Or view the full Ad Alchemy Guide (PDF)

Don't want to manage your own ad campaigns after this initial setup? Check out our subscriptions!

Ad Alchemy FAQ:

Do you help set up or connect my ad accounts?

Yes. Whether you already have ad accounts or need them created from scratch, I’ll make sure everything is set up correctly. This includes verifying business information, configuring permissions, inviting me as a manager, connecting pixels, linking domains, and ensuring your accounts meet platform requirements.
Incorrect setup is one of the most common reasons ads underperform — so this is a key part of the package.

Do I need to have an offer or product ready before we start?

Yes. You’ll need a clear service, offer, or product for your ads to promote. Even a simple service page or product page is enough. If you’re still developing your offer, the Brand Elixir or Magic Site packages are better starting points.

Can I run ads on more than one platform?

Absolutely. Depending on your goals and audience, we can run ads on multiple platforms including (but not limited to) Meta, Google, YouTube, TikTok, Pinterest, Snapchat, Reddit, and LinkedIn. We’ll choose the platforms that give you the best chance of reaching the right customers.

Do I need a landing page for my ads?

Ideally, yes. A dedicated landing page improves conversions and gives your campaigns a consistent destination across all platforms. If you don’t have one yet, I can:

  • Build it for you (quoted separately), or

  • Recommend the Magic Site Package if you need a full website setup.

Will I need to create the videos or graphics for my ads?

No. I create 1–2 pieces of ad creative for your campaigns (static images or video). If you already have photos or videos you’d like included, you’re welcome to send them.

What kind of results can I expect?

Results depend on your industry, offer, and budget, but your campaigns will be set up with:

  • Clean tracking

  • Proper testing

  • Ideal targeting

  • Conversion-aligned creative

  • A clear optimization plan

You’ll also get real performance data that shows what’s working and what to improve.

What if I want ongoing ad management after the setup phase?

You can continue with ongoing optimization by applying this package toward your first month of Campaign Sorcery or Unicorn Power.
This gives you a smooth transition into monthly management without losing momentum.

Is ad spend included in the $800?

No. The $800 covers your strategy, creative development, full account setup, tracking, and testing structure.
Ad spend is separate. Most clients start with $500–$1,000 per month, depending on the platform, goals, and competitiveness of their industry.

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